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Marketing Insights Blog

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Storytelling Brain Training: a hero's guide to hack your writing muscle
April 19, 2018
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Kevin O'Sullivan

A good writer is a writer that can see the patterns in good stories. If you watch a movie, read a book, or even listen to your friend's exciting tale from his night at the bar, you should be able to place the elements together to figure out what the authors are doing to make their stories resonate with you. 

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Hiring A "T" for Your Marketing A-Team
April 18, 2018
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Adele Tiblier

Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.

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Overcoming Writer's Block: heroic inspiration for storytelling marketers
April 17, 2018
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Kevin O'Sullivan

Look, we've all been here. I know there are days that I sit down at my computer and spend hours doing literally anything else but write. It's a frustrating process to overcome, and it's even harder not to quit. 

There's no easy solution to overcoming writer's block, but there are a lot of things you can do to get back in the groove. But first, like overcoming any challenge, you need to fully understand what Writer's Block even is.

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Listening to a Hero: how the hero's journey can improve your sales conversations
April 13, 2018
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Kevin O'Sullivan

Have you ever wondered how you could improve your sales conversations?

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The Making of a Hero: distilling a thousand faces into your ideal persona
April 12, 2018
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Kevin O'Sullivan

Look, I'm not here to explain to you what a buyer persona is. This is the advanced stuff. What I'm about to tell you about buyer persona's is going to change you're entire persona building routine. Tell your marketing friend, Jeff, to move over. His persona profiles are going to look 8-bit compared to these. In a year, when you look back at Jeff's buyer persona's, it's going to look like flip phone t9, like N64's Goldeneye, like the Star Wars CGI remake. My point is, Buyer Persona's are about to get the Gordon Moore treatment

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Be Nice or Leave: The Pragmatic Case for B Corps
April 10, 2018
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Dennis Lomonaco

 The future belongs to those who spot it first.

C-suites are full of men and women who saw change coming and effectively prepared themselves and their businesses to take advantage of it. When you’re in the driver’s seat of business – large or small – miss one curve and you’re toast.

(This post originally appeared on Forbes.com on January 22, 2018)

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Master Marketers are using the Hero's Journey
April 6, 2018
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Kevin O'Sullivan

It's no secret. Whether it's a natural talent, or a refined skill, master marketers use the Hero's Journey to improve their storytelling campaigns. The Hero's Journey is the circular path of change and triumph over fear that the hero in every great myth or story takes, and in marketing there is no better way to inspire, bring awareness to, and sell your brand than to utilize this journey in your videos, blogs and your overarching customer journey.

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The Buyer with a Thousand Faces: Act III - The Return
April 5, 2018
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Kevin O'Sullivan

Writing a good story is simply knowing your characters and estimating how they will react to the world you are spinning underneath them. Once you know your characters, your story writes itself. In marketing, your characters are your ideal buyers and your story is the narrative that drives them down the funnel of your offer. Constructing a clever funnel simply comes from knowing your persona and world building their path through the hero's journey.

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The Buyer with a Thousand Faces: Act II - The Assent
April 4, 2018
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Kevin O'Sullivan

Creating a well crafted story is the absolute best way to design a marketing campaign. Like in any great narrative, your prospective buyer is taking a hero's journey through the course of becoming aware of, considering, and buying your product. By creating the world that your buyer travels, you can guide your leads through the process with clarity, intrigue and delight.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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