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Marketing Insights Blog

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Story Block + New Orleans Entrepreneur Week
January 27, 2017
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Barrett Macgowan

Story Block is a small team with a big mission.

Simply put, we’re going to elevate marketing in New Orleans and beyond.

Sure it sounds a little grandiose and a little strange – who wants the competition to get better? – but when our industry gets better, people trust marketing and marketers more. And because of that, we get better talent and better results.

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Facebook Just Got More Colorful
December 21, 2016
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Barrett Macgowan

A slump in personal content sharing has pushed Facebook to roll out a new feature. 

Android users will soon be able to chose the background color of text posts. (Example) As of this writing, Wednesday at 3:00pm, it is still unclear if the feature will be rolling out to desktop or iOS users, but both should be able to see the posts. 

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The Largest Online Shopping Day in History: Cyber Monday in New Orleans
November 28, 2016
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Samantha Barnes

Forbes and Adobe Digital Insights both say that today will be the largest online shopping day in HISTORY and sales are predicted to hit $3.36 BILLION. Phew. It’s pretty clear – Cyber Monday is the most important day of holiday shopping.

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Out of Office: The Buyer's Journey in Travel Marketing
November 16, 2016
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Barrett Macgowan

Digital marketing is exponentially more effective than its traditional elders because of its ability to use data and tracking to offer the right content to the right person at the right time. 

But you have to know what message will resonate, how to communicate (what format or platform), and when that message should shift from informing to pushing for a decision. 

All of those can be found in the buyer's journey

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How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
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Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

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Where Your Marketing Budget Is Wasting Money
September 30, 2016
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Story Block Media

The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.

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Newsjacking: What is It and How to Do It
September 28, 2016
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Samantha Barnes

Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?

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The New School of Sales: Help Hard
September 26, 2016
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Barrett Macgowan

Sales is a tough business.

If you don’t close, you don’t get paid.

These stark consequences have caused many salesmen and women to rush a lead to the closing table and ultimately lose the lead for good. The problem here is a sales process that is built to meet the needs of the salesman, not the prospect.

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Stories are Closers: The Power of Storytelling in Marketing
August 29, 2016
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Barrett Macgowan

Humans are emotional.

We may like to think of ourselves as rational and calculating, but in truth, we just use facts to justify what our hearts tell us.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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