A well trained journalist is capable of spitballing compelling stories that convince their readers to want more. They are rehearsed in creating concise content that speaks directly to what the reader wants and needs to know, and if you have ever taken a journalism course, you know it’s because before they start writing copy, they answer the 5Ws:
With every breakthrough in technology, culture and human behavior undergo tectonic shifts. German historian, Wolfgang Behringer, argues in Communication Revolutions: a Historical Concept that the advent of new tools of communication restructures the ways we interact and perceive the world around us. For example, he claims that the rise of the postal service implemented a universal time, shortened perceived spatial distances and coalesced isolated communities. Take this idea into 2018, following the ability of the mobile phone to connect with anyone around the world in seconds. Technology has indeed reshaped the ways that we think and interact with our surroundings.
Looking for a way to freshen up your B2B marketing campaigns in 2018?
Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and amazing, if somewhat unsettling, tracking ability to name a few), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.
You just had a business meeting with a client who mentions their daughter is now feeling better. You can't remember for the life of you if they were ill or had surgery, or why they would say that to you.
You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?
This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.
But before you shop, you should probably know what these Conversion Optimization tools do.
“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”
BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones.
Sure it can be awkward, but do you really want them finding out about it from their friends?
Here's what you do: Sit your team down, you look them in the eyes, and you tell them that when sales and marketing love each other very much, they engage in something called "closed-loop reporting" and they make a sales enablement system.
If you don't want to have this conversation, we can help.
Big changes are coming to the 100 million active Mac users. Changes that dramatically alter the way ads reach them – or, more accurately, don't reach them.