Story Block is a small team with a big mission.
Simply put, we’re going to elevate marketing in New Orleans and beyond.
Sure it sounds a little grandiose and a little strange – who wants the competition to get better? – but when our industry gets better, people trust marketing and marketers more. And because of that, we get better talent and better results.
A slump in personal content sharing has pushed Facebook to roll out a new feature.
Android users will soon be able to chose the background color of text posts. (Example) As of this writing, Wednesday at 3:00pm, it is still unclear if the feature will be rolling out to desktop or iOS users, but both should be able to see the posts.
Forbes and Adobe Digital Insights both say that today will be the largest online shopping day in HISTORY and sales are predicted to hit $3.36 BILLION. Phew. It’s pretty clear – Cyber Monday is the most important day of holiday shopping.
Digital marketing is exponentially more effective than its traditional elders because of its ability to use data and tracking to offer the right content to the right person at the right time.
But you have to know what message will resonate, how to communicate (what format or platform), and when that message should shift from informing to pushing for a decision.
All of those can be found in the buyer's journey.
In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.
The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.
Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?
Sales is a tough business.
If you don’t close, you don’t get paid.
These stark consequences have caused many salesmen and women to rush a lead to the closing table and ultimately lose the lead for good. The problem here is a sales process that is built to meet the needs of the salesman, not the prospect.
Humans are emotional.
We may like to think of ourselves as rational and calculating, but in truth, we just use facts to justify what our hearts tell us.