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Marketing Insights

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Losing Conversions on Your Site? Maybe You Forgot to Think About User Experience
November 24, 2015
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Story Block Media

You feel as though you're doing everything you can to drive traffic to your website, but your conversion rate is stagnant or shrinking.

If you've forgotten to keep your website's user experience enjoyable and up to date, that could be a major source of lost conversions. Let's take a look at why the user experience your website delivers is so important.

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5 Easy Tests to Boost Your Mobile Email Conversions
November 9, 2015
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Story Block Media

Email marketing is one of the essential components of a comprehensive inbound marketing strategy. It can also be one of the most difficult strategies to execute successfully, especially when it comes to mobile devices.

The average inbox is deluged daily with emails that range from important and time-sensitive to total spam. How can you make sure that your customers not only open your emails, but follow through with the message inside? If at first you don't succeed, test, and test again.

Use these 5 easy tests and crunch the numbers to see where your mobile email conversion optimization efforts could use a little help.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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