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Marketing Insights Blog

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3 Tips for Great Videography
February 22, 2016
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Story Block Media

You've decided that you want to start making videos. Maybe you've made some short, fun videos for friends, but you're ready to get more serious. We've got a few simple tips to help you get the shots you need.

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5 Keyword Tips for SEO
February 19, 2016
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Story Block Media

Keywords are an important aspect of search engine optimization (SEO). Without keywords, it becomes almost impossible to effectively target a specific audience. And by using the right keywords, you can actually attract a lot more traffic. Here are a few tips on how to effectively use keywords.

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3 Reasons to Buy Your Name as a Domain Name
February 18, 2016
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Story Block Media

It can be tough to snag a FirstnameLastname.com domain if you're a Joe Jones or a Sarah Smith. But give it a try. Search for your name domain, and see what comes up.

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Avoid Static: The Value of Constant Web Development
February 9, 2016
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Story Block Media

Most people think of web development as a one-time job. You build the website, host it, and wait for customers.

The problem with this notion is that it's outdated--and it can cost your business a lot of money in lost leads.

Here are 3 reasons you need to be updating your website constantly.

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3 Tips For Effective Blogging
February 8, 2016
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Story Block Media

So, you've decided you're going to start a blog. You've got plenty of topic ideas already, and you're sure that once you get started, you won't be able to stop.

Or maybe you've already started your blog, but you're not getting the traction you thought you would. Before you start second-guessing yourself, you might want to check out these simple tips to help you be a more effective blogger.

If you're looking for help from a technical standpoint, you might find Jacob Whitmore's three step guide on how to start a blog useful.  He'll show you how to register a domain name and hosting, install WordPress and make it look nice.

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Inbound Marketing Tip: Focus on the Value You Provide
February 5, 2016
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Story Block Media

Inbound marketing is all the rage these days, but there's also a lot of misinformation about what it is, how it works, and how it builds your client base. That's why, before you get started, it's important to realize that inbound marketing is not a quick way to boost your sales figures--it's a long-term investment that helps you develop a relationship with your clients.

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Email Marketing Tips for Beginners
February 4, 2016
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Story Block Media

Some businesses believe that email marketing isn't worth the extra work. However, it's invaluable to have a list of customers and potential customers that you can keep in contact with. It's easy to set up an email marketing strategy that offers your customers helpful information and assists them in making informed decisions.

Here are some email marketing tips that you simply have to try.

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How to Use PPC Advertising for Measurable Financial Gains
February 3, 2016
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Story Block Media

In the world of online advertising, PPC dominates other ad formats. It's easy to see why: although tools like social media can be useful in growing brand awareness, more analytical entrepreneurs may wonder what the actual financial value is.

With PPC, there's no mystery. You pay a set amount for each click, which generates a known amount of revenue.

Subtract the former from the latter, and you have your profit.

But just because the numbers are there doesn't mean it's easy to understand them--or use those numbers to grow your profits. Here's how you can get a grip on your PPC campaigns and increase your revenues.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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