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Marketing Insights

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Episode 7: Son of a Saint and Sonny Lee
March 29, 2016
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Story Block Media

New Orleans is a paradox.

How can a city’s culture be so rich, so beautiful that millions of people travel from every corner of the globe to bask in it every year – and also heartbreakingly violent at the same time?

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Episode 6: NOLA Brewing Company
March 23, 2016
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Story Block Media

The longer you live in New Orleans, the more you become unfit to live anywhere else. Your home is always a part of you, but here, it’s something more than that. It’s like a family member or loved one.

For Kirk Coco, a born and raised New Orleanian, that truth hit home when Katrina hit home.

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Episode 5: What You Give Will Grow
March 16, 2016
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Story Block Media

Thomas Morstead is best known for an epic ambush.

Trailing by four at the start of the second half of Super Bowl XLIV, Saints coach Sean Payton called on Morstead, his rookie punter, to execute a play that fails around 74% of the time: The Onside Kick.

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Episode 4: Fleurty Girl & Lauren LeBlanc
March 9, 2016
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Story Block Media
If being a super-mom and female-focused small business owner/creator wasn't enough to classify Lauren LeBlanc as a hero (Editor’s note: it totally is), she’d certainly be one for forcing the mighty NFL to back down.
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Email Marketing: 3 Tips to Build Your List
March 9, 2016
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Story Block Media

You might realize that email marketing is a fantastic way to promote your business. However, if you want your email marketing campaign to be as successful as possible, you have to make sure that you have a strong list. The answer isn't to buy email lists or do anything unethical like that. Instead, try these effective methods of encouraging people to sign up for your email newsletter list.

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Good SEO is Constant SEO
March 8, 2016
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Story Block Media

Last year, your website was at the top of the search results. Now, it's down to page 5.

Many business owners are confused by this automatic drop in the search engine, but the problem is actually quite simple:

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5 Reasons Social Media Marketing is Beneficial for Any Business
March 7, 2016
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Story Block Media

While promoting your business online, you may have put most of your efforts into search engine optimization and paid ads. However, if you aren't really focusing on a social media marketing strategy, you're missing out on a lot of great marketing opportunities. These are a few of the many reasons why social media is beneficial for any business.

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Let the Customer Come to You with Inbound Marketing
March 4, 2016
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Story Block Media

Inbound marketing draws prospects in, as opposed to having to go out and get them. This approach is ideal for both sides, since many people consider marketing and sales approaches to be invasive and overwhelming.

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How You Gain Clients Through Blogging
March 3, 2016
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Story Block Media

Your media outreach is extremely important for your marketing strategy. You might need to create social media posts, press releases, news coverage, and emails. But the key to all is blogging. Done right, your blog reaches out to your customers and pushes them to seek you out in the gentlest way possible. 

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Episode 3: Move Ya Brass & Robin Barnes
March 2, 2016
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Story Block Media

Robin Barnes’ spirit barely fits in her body.

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3 Reasons Inbound Marketing Works
March 2, 2016
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Story Block Media

There is little doubt that inbound marketing is a successful strategy that leads to conversion when employed well. More and more companies are accepting that great content is key to inbound success--but why does inbound marketing have such magnetic appeal?

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Graphic Design: The Heart of Successful Marketing
March 1, 2016
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Story Block Media

There's no way around it: humans are deeply visual creatures. From infancy, we're trained to respond to colors, shapes, and designs instinctively. That's what makes visual marketing one of the most successful of all forms of advertising--and well-trained graphic designers know just how to exploit and manipulate these responses to the benefit of their clients.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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