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Marketing Insights Blog

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Supporting the Next Generation of Creatives
June 22, 2016
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Julia Sevin

Last month, GiveNOLA Day extended a little further here at the Story Block Media offices. On May 4th, a local student joined us to learn about graphic design craft and careers from yours truly, Story Block Graphic Storyteller Julia Sevin. Here's what we (all) learned.

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Real Questions About Careers in Graphic Design
June 22, 2016
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Julia Sevin

I recently spent a day being shadowed by Rebecca Dummet, a high school senior who came to our offices to learn about graphic design and video game development careers. She brought some great questions for me about the industry, my job, and how to get into graphic design. Her best questions and my answers are presented herehopefully useful to other aspiring visual designers!

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When Conversion Rate Optimization Doesn’t Matter
June 17, 2016
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Barrett Macgowan

This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.

After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.

We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.

But it might not matter.

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Conversion Optimization Testing 101
June 16, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.

If you’re just joining us and don’t know what the hell Conversion Rate Optimization is, consider reading this first: What the Hell is Conversion Rate Optimization?

Science Fairs were the jam.

You come up with a hypothesis, test it, use your results to form a conclusion, put your experiment up on one of those big folding foam boards and wait for your teacher to bring you that big blue ribbon.

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Essential Reading: 7 Conversion Optimization Articles That Don’t Suck
June 15, 2016
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Barrett Macgowan

 

The dinosaurs didn’t read and look what happened to them.

                                                                   – George Washington

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Why Should I use HubSpot? : 3 Ways HubSpot Can Benefit Your Website
June 14, 2016
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Samantha Barnes

If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)

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Everything I Learned at a Big Conversion Optimization Conference
June 13, 2016
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Barrett Macgowan

The ConversionXL Live Conference was a 3-day Growth & Optimization event with 27 speakers representing the brightest minds in multiple fields.

Psychologists, Conversion Rate Optimizers, Copywriters, Designers, Testing Directors, and more took to the stage to deliver a powerful torrent of actionable insight that is focused on one thing: getting better results.

But if that $1000+ ticket is too steep, allow me to help.

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Click This: The Secret Science of Getting Clicks
June 12, 2016
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Barrett Macgowan

 

The secret to getting clicks is actually pretty simple.

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35 Sales Per Second – How Does Amazon work so well?
June 11, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series created to give you the tools and knowledge you need to convert more visitors into leads and leads into customers.

If you’re just joining us and don’t know what the hell Conversion Rate Optimization is, consider reading this first: What the Hell is Conversion Rate Optimization

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5 Ways to Know Your Marketing Agency is Just Not That Into You
June 10, 2016
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Deepak Saini

Signing on with a marketing firm is just like getting into a relationship. It’s all bubbles and lollipops in the beginning, promises are made, the future looks like a hallmark card, and contracts are signed. Then the honeymoon phase ends and reality sets in. You actually have to work with this firm on getting projects completed, you have to find the best way to function, and learn how to communicate together.

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The Masters of CRO
June 10, 2016
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Barrett Macgowan

Your customers evolve by the hour. Your knowledge better keep up.

Ever wondered why there are so many marketing blogs written every day? When best practices expire faster than milk in a hot car, you need hyper-relevant content.

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Immediate Gratification: Quick Steps for Higher Conversion Rates
June 9, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.

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Case Study: Storytelling with New Orleans Brands
June 8, 2016
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Deepak Saini

If I asked you to name your favorite brands, you could probably rattle off a few with ease. 

Everyone has a handful of brands that they live and breathe by. Maybe a clothing line, gadget maker, or website that would devastate us if they closed up shop. 

In New Orleans,  the brands we love and even the way those brands are marketed are just as unique as the rest of the 504.

But what makes them so important to us isn't just the products or services they provide or even the way they provide them, but the fact that these brands have been through the same things we have. These companies or organizations have helped us weather the storms that battered our communities and were vital in the rebuilding process.  

We took a closer look at what makes these brands so important to New Orleans in our NOLA Brands series. 

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5 Brilliant Ideas to Write a Successful Blog
June 6, 2016
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Deepak Saini

I remember back in 2004, when the word “blog” started becoming popular, no one ever took the concept seriously. Even I thought, “no one wants to read those.” Fast 12 years later, now they’re the lifeline many markers swear by.

My how the tables have turned.

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6 Best Communication Tools for Your Marketing Team to be Successful
June 3, 2016
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Deepak Saini

There is no such thing as the perfect workplace. One of the biggest issues employees will complain about is the lack of communication. It causes mistrust, missed deadlines, finger-pointing, and many other issues employees all around the world know too well.

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What The Hell is Conversion Rate Optimization?
June 2, 2016
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Barrett Macgowan

Is Voodoo gone or has it just changed clothes?

No chicken bones or ancient amulets were used to force you to click this article, but here you are. Right where I want you to be. You weren’t possessed by dark magic – you were pulled in by the Unholy Power of Conversion Rate Optimization.

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6 Ways to Shoot Impressive Video on a Budget
June 1, 2016
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Deepak Saini

Let’s face it, creating a video is time consuming. From pre-planning, to shooting, logging, editing, and possibly having multiple revisions, it’s no wonder a project can get insanely expensive.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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