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Marketing Insights

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Where Your Marketing Budget Is Wasting Money
September 30, 2016
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Story Block Media

The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.

With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it. 

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Newsjacking: What is It and How to Do It
September 28, 2016
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Samantha Barnes

Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?

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The New School of Sales: Help Hard
September 26, 2016
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Barrett Macgowan

Sales is a tough business.

If you don’t close, you don’t get paid.

These stark consequences have caused many salesmen and women to rush a lead to the closing table and ultimately lose the lead for good. The problem here is a sales process that is built to meet the needs of the salesman, not the prospect.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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