The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.
With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it.
Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?
Sales is a tough business.
If you don’t close, you don’t get paid.
These stark consequences have caused many salesmen and women to rush a lead to the closing table and ultimately lose the lead for good. The problem here is a sales process that is built to meet the needs of the salesman, not the prospect.