Forbes and Adobe Digital Insights both say that today will be the largest online shopping day in HISTORY and sales are predicted to hit $3.36 BILLION. Phew. It’s pretty clear – Cyber Monday is the most important day of holiday shopping.
Digital marketing is exponentially more effective than its traditional elders because of its ability to use data and tracking to offer the right content to the right person at the right time.
But you have to know what message will resonate, how to communicate (what format or platform), and when that message should shift from informing to pushing for a decision.
All of those can be found in the buyer's journey.