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Marketing Insights

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The Largest Online Shopping Day in History: Cyber Monday in New Orleans
November 28, 2016
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Samantha Barnes

Forbes and Adobe Digital Insights both say that today will be the largest online shopping day in HISTORY and sales are predicted to hit $3.36 BILLION. Phew. It’s pretty clear – Cyber Monday is the most important day of holiday shopping.

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Out of Office: The Buyer's Journey in Travel Marketing
November 16, 2016
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Barrett Macgowan

Digital marketing is exponentially more effective than its traditional elders because of its ability to use data and tracking to offer the right content to the right person at the right time. 

But you have to know what message will resonate, how to communicate (what format or platform), and when that message should shift from informing to pushing for a decision. 

All of those can be found in the buyer's journey

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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