You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?
This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.
But before you shop, you should probably know what these Conversion Optimization tools do.
“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”
BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones.
Sure it can be awkward, but do you really want them finding out about it from their friends?
Here's what you do: Sit your team down, you look them in the eyes, and you tell them that when sales and marketing love each other very much, they engage in something called "closed-loop reporting" and they make a sales enablement system.
If you don't want to have this conversation, we can help.
Big changes are coming to the 100 million active Mac users. Changes that dramatically alter the way ads reach them – or, more accurately, don't reach them.
If you’ve recently signed up for HubSpot or are considering HubSpot’s services, you've got a big question that needs answering: “Should I host my website with HubSpot?”
If only you could get advice from someone with lots of experience hosting sites with HubSpot and elsewhere so you could know what HubSpot does and doesn't do well.
Hey, that's us!
People love holiday bullshit.
I'm talking eyes rolling back in their head, veins bulging, 19 exclamation points "loooooooooooooooooooove" it.
Have you seen what happens at Pottery Barn when they release that yearly catalog (in like, August) with a cover shot of a mildly cute kid with rosy cheeks catching a damn snowflake on her tongue? Holiday-bullshit starved shoppers across America open their mailbox, take one glance at that catalog and white-smoke their tires on the way to the mall to go buy all the sterling silver decorative pine cones they can grab. Thousands of Toyota Siennas being driven like they were just stolen by felons who just escaped and are "not going back."
So even though it's November and half of the retailers around you have been slinging their clove and allspice-studded Jingle Bells horsehockey for like 2 months already, we're going to hook you up with some quality holiday bullshit.
Marketing agencies are weird, man.
It seems obvious that the way you begin a relationship with a client will set the tone for the rest of the relationship. It also seems obvious that you need to know where you're going and why before you start rowing the boat.
And yet, with some strange slight of hand or hypnotic SlideRocket deck, they're able to convince clients across America to give them a big sack of cash in exchange for a shiny new campaign that's going to really drive those metrics mentioned in the RFP.
Goldie Hawn and Kurt Russell are great.
Yes, this post is about what data to look at what questions to ask and what content to make when creating a sales enablement system. Stick with us here.
Goldie and Kurt have been a power couple for over 3 decades. Even though each brought long resumes into the relationship, the pair have hadn't had any trouble with clashing egos. Instead, they find common ground that has only served to strengthen them.
Since this is a quick read, we're going to skip the intro. I know SEO is important, you know it's important, let's talk about these 3 SEO tips you can use right now.
After 39 hours of research, 12 meetings, 84 cups of bad office coffee, 11 cups of good coffee from that little place down the street, and an endless stream of emails, the day has arrived.
Today is the day you pick your marketing agency.
Why is a mediocre salesperson more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivotal aspect.
A salesperson, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
It's this superpower of understanding people that can make a salesperson a superhero, or a super sleaze.
But the power isn't esoteric. You don't have to be born on another planet or get bitten by a smooth-talking spider, and you certainly don't have to be a salesperson.
No, marketers can use this skill too. And they have to if they want to keep up with their competitors.
Getting more traffic is hard and expensive. Getting more sales out of the same traffic is neither of these things.
This megapost on Conversion Rate Optimization gathers everything we've ever published about CRO in one place. When you're done with this post you'll know:
Ready? Let's roll!