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Marketing Insights Blog

Barrett Macgowan

Recent Posts by Barrett Macgowan:

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The First Thing to Master in 2018: Carousel Ads
December 27, 2017
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Barrett Macgowan

Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and amazing, if somewhat unsettling, tracking ability to name a few), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.

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The Best Conversion Optimization Tools
November 20, 2017
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Barrett Macgowan

You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?

This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.

But before you shop, you should probably know what these Conversion Optimization tools do.

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Why Does Sales Enablement Matter?
November 16, 2017
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Barrett Macgowan

Have you had "the talk" with your team yet?

Sure it can be awkward, but do you really want them finding out about it from their friends?

Here's what you do: Sit your team down, you look them in the eyes, and you tell them that when sales and marketing love each other very much, they engage in something called "closed-loop reporting" and they make a sales enablement system. 

If you don't want to have this conversation, we can help. 

 

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What Mac's New OS Means for Marketers: A Breakdown of High Sierra
November 14, 2017
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Barrett Macgowan

Big changes are coming to the 100 million active Mac users. Changes that dramatically alter the way ads reach them – or, more accurately, don't reach them.

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Here's Some Holiday Bullshit For You
November 9, 2017
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Barrett Macgowan

People love holiday bullshit.

I'm talking eyes rolling back in their head, veins bulging, 19 exclamation points "loooooooooooooooooooove" it.

Have you seen what happens at Pottery Barn when they release that yearly catalog (in like, August) with a cover shot of a mildly cute kid with rosy cheeks catching a damn snowflake on her tongue? Holiday-bullshit starved shoppers across America open their mailbox, take one glance at that catalog and white-smoke their tires on the way to the mall to go buy all the sterling silver decorative pine cones they can grab. Thousands of Toyota Siennas being driven like they were just stolen by felons who just escaped and are "not going back."

So even though it's November and half of the retailers around you have been slinging their clove and allspice-studded Jingle Bells horsehockey for like 2 months already, we're going to hook you up with some quality holiday bullshit.

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Story Block Onboarding: A Better Way to Begin
November 9, 2017
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Barrett Macgowan

Marketing agencies are weird, man.

It seems obvious that the way you begin a relationship with a client will set the tone for the rest of the relationship. It also seems obvious that you need to know where you're going and why before you start rowing the boat.

And yet, with some strange slight of hand or hypnotic SlideRocket deck, they're able to convince clients across America to give them a big sack of cash in exchange for a shiny new campaign that's going to really drive those metrics mentioned in the RFP.

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How to Create a Sales Enablement System
November 6, 2017
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Barrett Macgowan

Goldie Hawn and Kurt Russell are great. 

Yes, this post is about what data to look at what questions to ask and what content to make when creating a sales enablement system. Stick with us here. 

Goldie and Kurt have been a power couple for over 3 decades. Even though each brought long resumes into the relationship, the pair have hadn't had any trouble with clashing egos. Instead, they find common ground that has only served to strengthen them. 

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5 Minute Read: 3 SEO Tips You Can Use Right Now
November 3, 2017
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Barrett Macgowan

Since this is a quick read, we're going to skip the intro. I know SEO is important, you know it's important, let's talk about these 3 SEO tips you can use right now. 

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The Decision: Picking a Marketing Agency
November 2, 2017
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Barrett Macgowan

After 39 hours of research, 12 meetings, 84 cups of bad office coffee, 11 cups of good coffee from that little place down the street, and an endless stream of emails, the day has arrived.

Today is the day you pick your marketing agency.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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