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Marketing Insights Blog

Story Block Media

Recent Posts by Story Block Media:

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Top 10 New Orleans Marketing Ideas
November 20, 2017
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Story Block Media

“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”

BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones. 

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Where Your Marketing Budget Is Wasting Money
September 30, 2016
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Story Block Media

The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.

With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it. 

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Ways Your Business Can Generate Revenue and Leads Using Pokemon Go
July 18, 2016
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Story Block Media

The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.

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Email Marketing: 3 Tips to Build Your List
March 9, 2016
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Story Block Media

You might realize that email marketing is a fantastic way to promote your business. However, if you want your email marketing campaign to be as successful as possible, you have to make sure that you have a strong list. The answer isn't to buy email lists or do anything unethical like that. Instead, try these effective methods of encouraging people to sign up for your email newsletter list.

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Good SEO is Constant SEO
March 8, 2016
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Story Block Media

Last year, your website was at the top of the search results. Now, it's down to page 5.

Many business owners are confused by this automatic drop in the search engine, but the problem is actually quite simple:

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5 Reasons Social Media Marketing is Beneficial for Any Business
March 7, 2016
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Story Block Media

While promoting your business online, you may have put most of your efforts into search engine optimization and paid ads. However, if you aren't really focusing on a social media marketing strategy, you're missing out on a lot of great marketing opportunities. These are a few of the many reasons why social media is beneficial for any business.

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Let the Customer Come to You with Inbound Marketing
March 4, 2016
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Story Block Media

Inbound marketing draws prospects in, as opposed to having to go out and get them. This approach is ideal for both sides, since many people consider marketing and sales approaches to be invasive and overwhelming.

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How You Gain Clients Through Blogging
March 3, 2016
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Story Block Media

Your media outreach is extremely important for your marketing strategy. You might need to create social media posts, press releases, news coverage, and emails. But the key to all is blogging. Done right, your blog reaches out to your customers and pushes them to seek you out in the gentlest way possible. 

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3 Reasons Inbound Marketing Works
March 2, 2016
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Story Block Media

There is little doubt that inbound marketing is a successful strategy that leads to conversion when employed well. More and more companies are accepting that great content is key to inbound success--but why does inbound marketing have such magnetic appeal?

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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