Avoid Static: The Value of Constant Web Development

Most people think of web development as a one-time job. You build the website, host it, and wait for customers.

The problem with this notion is that it's outdated--and it can cost your business a lot of money in lost leads.


Here are 3 reasons you need to be updating your website constantly.

1. Google loves it.

Google and other search engines reward you for updating your website.

Making more changes--and making them often-- improves your visibility online, bringing more traffic and ultimately generating more customers.

The higher you are in the search engine results, the more people your business will attract.

2. You can't improve what you don't change.

If you want your website to improve, you need to change it. (That sounds simple, but most business owners completely ignore this fact.)


By updating and improving our websites often--and then measuring the results--we have created business assets that grow and thrive in the fiercely competitive digital world.

3. You can double-dip on your customers.

Most business owners know that getting new customers is very difficult, but getting the old ones to buy more stuff is relatively easy.

However, you have to get those previous customers involved. They aren't going to return to your website simply because they've used up the last of their previous purchase. (After all, most people are forgetful procrastinators.)

You have to give those customers a reason to come back. New content, a fresh design, and more information can increase the amount of repeat business.

With constant web development, your business can capitalize on new and old customers alike.