The longer you live in New Orleans, the more you become unfit to live anywhere else. Your home is always a part of you, but here, it’s something more than that. It’s like a family member or loved one.
For Kirk Coco, a born and raised New Orleanian, that truth hit home when Katrina hit home.
Yes We Can
Stationed in Seattle at the time as an officer in the Navy, Kirk felt like a family member was in trouble. There was no debate about what to do. He left the Navy as soon as he could and returned home to help rebuild the city he called home.
Kirk knew that jobs were high on the list of New Orleans’ many desperate needs, and he decided to do something about it. Luckily for all the city’s thirsty souls, Kirk ditched his plan to start a preserves company and instead founded NOLA Brewing Company.
While most beer fans likely most appreciate Kirk’s work creating NOLA Blonde and Brown, his contributions to this city exceed even the best brews coming out of 3001 Tchoupitoulas St. (And anyone who's tasted a flight of their vibrant creations knows that’s saying a lot.)
NOLA Brewing supports a wide range of community initiatives and causes. Weekly trash pick-ups in the Irish Channel, Hogs for the Cause/pediatric cancer, coastal restoration, The Roots of Music, recycling, and multiple beers with a portion of their sales going to various causes.
A brand that believes in the community – and more importantly, acts on those beliefs – is the reason for this blog series. These brands show the rest how it’s done. Or at least how it should be done.
So crack a beer and watch the video below on what motivates Kirk, what parade he’d be, and what giant city-smashing monster got him in hot water.
And if you haven’t yet, go grab a seat at the NOLA brewery and ask the bartender to recommend a flight of fresh NOLA beers. It’s a taste that will only sink New Orleans’ hooks into you deeper. But who are we kidding, none of us are leaving any time soon anyway.
And if you’ve missed any of our past Favorite NOLA Brands blogs, find out what other brands are doing big things in the Big Easy: