The ConversionXL Live Conference was a 3-day Growth & Optimization event with 27 speakers representing the brightest minds in multiple fields.
Psychologists, Conversion Rate Optimizers, Copywriters, Designers, Testing Directors, and more took to the stage to deliver a powerful torrent of actionable insight that is focused on one thing: getting better results.
But if that $1000+ ticket is too steep, allow me to help.
Download my entire set of notes from the conference.
Biggest Takeaways From a Conversion Optimization Conference:
Focus on CRO – it will pay off
Prioritize quick wins – you’ll get buy-in from your bosses to spend more time on CRO
Your brain has 2 systems: subconscious (rational, automatic) and conscious (emotional, requires effort.) Speak to both.
You must understand the customer journey
Brands like Facebook, Uber, and Instagram changed human behavior
The Hook is an experience designed to connect the user’s problem with your solution with enough frequency to form a habit
A lot of psychology is bullshit
Focus on the subconscious as it controls 95% of decisions
Loss aversion (avoid) and incentives (desire) are the two main motivators
Understand the emotions behind the data (results)
Use social proof to overcome customer uncertainty (important for buying online)
Focus on the headline – seriously, spend a lot of time on it – it’s crucial
Testing should focus on quantity, quality, and profit
Testing should be part of your company’s DNA
Moderated user testing is critical for gaining insights
Be careful with what you experiment with – major website page edits have great risk
Read notes from every single presenter – including links to their full presentations.
This free download is a massive (over 50 pages) trove of Conversion Rate Optimization knowledge. If you need better results, this is your recipe.
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About this blog
Based in New Orleans, Story Block is a full-funnel growth technology agency. We provide our clients with strategies and systems to predict and grow their revenue. It's hard to put us in a box: We are storytellers and brand champions. We are system integrators and team connectors. We are data nerds, web developers, and little kids at heart.
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Story Block is a marketing, sales, and technology agency based in New Orleans, Louisiana.