The ConversionXL Live Conference was a 3-day Growth & Optimization event with 27 speakers representing the brightest minds in multiple fields.
Psychologists, Conversion Rate Optimizers, Copywriters, Designers, Testing Directors, and more took to the stage to deliver a powerful torrent of actionable insight that is focused on one thing: getting better results.
But if that $1000+ ticket is too steep, allow me to help.
Download my entire set of notes from the conference.
Biggest Takeaways From a Conversion Optimization Conference:
- Focus on CRO – it will pay off
- Prioritize quick wins – you’ll get buy-in from your bosses to spend more time on CRO
- Testing is vital
- Your brain has 2 systems: subconscious (rational, automatic) and conscious (emotional, requires effort.) Speak to both.
- You must understand the customer journey
- Brands like Facebook, Uber, and Instagram changed human behavior
- The Hook is an experience designed to connect the user’s problem with your solution with enough frequency to form a habit
- A lot of psychology is bullshit
- Focus on the subconscious as it controls 95% of decisions
- Reduce friction
- Loss aversion (avoid) and incentives (desire) are the two main motivators
- Understand the emotions behind the data (results)
- Use social proof to overcome customer uncertainty (important for buying online)
- Focus on the headline – seriously, spend a lot of time on it – it’s crucial
- Testing should focus on quantity, quality, and profit
- Testing should be part of your company’s DNA
- Moderated user testing is critical for gaining insights
- Be careful with what you experiment with – major website page edits have great risk
Want more?
Read notes from every single presenter – including links to their full presentations.
This free download is a massive (over 50 pages) trove of Conversion Rate Optimization knowledge. If you need better results, this is your recipe.
