Last year, your website was at the top of the search results. Now, it's down to page 5.
Many business owners are confused by this automatic drop in the search engine, but the problem is actually quite simple:
Hundreds or thousands of people are competing for the same keywords and customers, creating a constant battle for the #1 spot. And that's why good SEO is constant SEO.
If you had to guess, how often would you say Google changes its search engine?
Once a month? Once a week?
Here's the answer: almost twice a day.
Google changes its search engine algorithm about 500-600 times a year. Most of these changes are minor, but once a year or so, they introduce a new system that can push you down in the search results.
Without staying up to date, it's impossible to maintain your position at the top and page rank.
You wouldn't ask your sales team to come in once a month.
But that's exactly what most people do with their SEO teams: they give them most of the year off, and expect their occasional efforts to pay off in full.
At Story Block, our SEO team constantly monitors your website and checks up on those search engine updates to be sure you're ahead of the pack.
In the internet age, SEO is your ticket straight to your customers' eyes. You can grab their attention while they're browsing the internet, redirect their train of thought, and turn them into paying customers.
It's basically an automatic salesperson that tells people, "Hey! Read this sales page and buy this product!"
SEO is absolutely critical to pulling in more customers, and it all happens automatically. You don't have to send out emails or hunt down clients.
Simply put your SEO team to work (regularly) and watch the customers pour in.
Need more SEO inspiration? Here are 5 SEO actions you can take this week on your lunch break.
Based in New Orleans, Story Block is a full-funnel growth technology agency. We provide our clients with strategies and systems to predict and grow their revenue. It's hard to put us in a box: We are storytellers and brand champions. We are system integrators and team connectors. We are data nerds, web developers, and little kids at heart.