If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)
First, we have a confession – we're a HubSpot partner. However, don't be discouraged by our alignment. Who better could explain the CRM / COS than its users?
What is HubSpot?
HubSpot is an inbound marketing software platform that allows marketers and businesses to attract customers, convert leads, and close customers. But what exactly does that mean?
First, inbound boils down to being helpful to attract the ideal customer. By creating content, you share information or connect possibilities that your potential lead might want to know or hasn’t thought of yet. HubSpot integrates your traditional CRM with a content management system that also handles reporting, email delivery management, and social media management. It’s a pretty powerful tool.
Why should I use Hubspot?
Over the last few years, HubSpot has made a ton of improvements and grown tremendously in the way of their content management system. As a web designer and developer, I wasn’t too impressed when I first started handling the system, but they’ve come a long way since then. So here is a HubSpot review and 3 ways it can benefit your website.
Campaign Tracking of All Your Pieces and Parts
Checking Jetpack on your Wordpress site against Google Analytics to build lead funnel is a pain. Then pulling engagement rates and using formulas to drill down to real ROI numbers can be frustratingly tedious. Enter HubSpot. Not only does it work with Wordpress and Google Analytics, but it brings them all to the table and translated it into real measurable results for you. Best translator the United Nations wish they had.
A Fluid Content Management System with a Visual Builder
Wordpress these days comes equipped with powerful themes. But the more options those themes and frameworks come with, the more daunting it can seem. So many options, checkboxes, and specific terminology can completely confuse you. With Hubspot’s new visual builder, there are definitely some limitations such as laborious updates once a theme is in place and lack of a concise organizational system. (Again, remember I’m a developer - we like everything neat and orderly.) But the visual builder is not only easy to use, but it gives you quick and easy access to implementing CSS, grouping containers, and comes with responsive design build in automatically.
This is the Pièce De Résistance. Imagine you could customize your site to be personalized for each customer. With smart content and personalization from HubSpot, you can. We can display content based on a visitor’s lifecycle stage, list enrollment, or a single contact property. The possibilities are crazy endless.
Want to Learn More About HubSpot?
Request a consultation and we'll help you start a trial demo.