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Marketing Insights Blog

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The Buyer with a Thousand Faces: Act I - The Call
April 3, 2018
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Kevin O'Sullivan

Stories are the legs with which we navigate the world around us. They connect us to the people around us through shared experiences and passions. Everyone loves a good David and Goliath story. That’s why during the 2016 World Series, everyone, even people who could care less about baseball, was rooting for the Chicago Cubs, the eternal underdogs.

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The Hero's Journey can turn you into a Marketing Legend: Here's how
April 2, 2018
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Kevin O'Sullivan

Other blogs have it all wrong. When it comes to marketing, Joseph Campbell's Hero's Journey is the sword in the stone that we've all been looking for to get valuable conversions and better brand loyalty. 

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Google’s Latest Algorithm Update Will Change Your Inbound Strategy
March 22, 2018
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Adele Tiblier

It’s already started. After Google’s update to their core search algorithm started to roll out on March 9th, web pages that haven’t embraced the changing tides of SEO are being hit hard. Comments on Webmaster World took an ominous tone as content marketers took to the forum to report sudden and substantial drops in their web page performance:

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SEO Tips to Rise to the Top of Local, Vocal and Visual Search
March 6, 2018
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Adele Tiblier

It seems that SEO has gone local, vocal and visual - the question is, have you?

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The 5Ws of Inbound Marketing
February 20, 2018
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Adele Tiblier

 A well trained journalist is capable of spitballing compelling stories that convince their readers to want more. They are rehearsed in creating concise content that speaks directly to what the reader wants and needs to know, and if you have ever taken a journalism course, you know it’s because before they start writing copy, they answer the 5Ws:

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Topic Clusters are the Future of SEO for 2018 and Beyond
February 7, 2018
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Adele Tiblier

With every breakthrough in technology, culture and human behavior undergo tectonic shifts. German historian, Wolfgang Behringer, argues in Communication Revolutions: a Historical Concept that the advent of new tools of communication restructures the ways we interact and perceive the world around us. For example, he claims that the rise of the postal service implemented a universal time, shortened perceived spatial distances and coalesced isolated communities. Take this idea into 2018, following the ability of the mobile phone to connect with anyone around the world in seconds. Technology has indeed reshaped the ways that we think and interact with our surroundings.

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Top 10 Awesome B2B Marketing Ideas to Try
January 10, 2018
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Dennis Lomonaco

Looking for a way to freshen up your B2B marketing campaigns in 2018?

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The First Thing to Master in 2018: Carousel Ads
December 27, 2017
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Barrett Macgowan

Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and amazing, if somewhat unsettling, tracking ability to name a few), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.

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Beginner's Guide To CRM Strategy
December 21, 2017
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Dennis Lomonaco

You just had a business meeting with a client who mentions their daughter is now feeling better. You can't remember for the life of you if they were ill or had surgery, or why they would say that to you.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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