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Marketing Insights Blog

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Story Block Onboarding: A Better Way to Begin
November 9, 2017
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Barrett Macgowan

Marketing agencies are weird, man.

It seems obvious that the way you begin a relationship with a client will set the tone for the rest of the relationship. It also seems obvious that you need to know where you're going and why before you start rowing the boat.

And yet, with some strange slight of hand or hypnotic SlideRocket deck, they're able to convince clients across America to give them a big sack of cash in exchange for a shiny new campaign that's going to really drive those metrics mentioned in the RFP.

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How to Create a Sales Enablement System
November 6, 2017
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Barrett Macgowan

Goldie Hawn and Kurt Russell are great. 

Yes, this post is about what data to look at what questions to ask and what content to make when creating a sales enablement system. Stick with us here. 

Goldie and Kurt have been a power couple for over 3 decades. Even though each brought long resumes into the relationship, the pair have hadn't had any trouble with clashing egos. Instead, they find common ground that has only served to strengthen them. 

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5 Minute Read: 3 SEO Tips You Can Use Right Now
November 3, 2017
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Barrett Macgowan

Since this is a quick read, we're going to skip the intro. I know SEO is important, you know it's important, let's talk about these 3 SEO tips you can use right now. 

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The Decision: Picking a Marketing Agency
November 2, 2017
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Barrett Macgowan

After 39 hours of research, 12 meetings, 84 cups of bad office coffee, 11 cups of good coffee from that little place down the street, and an endless stream of emails, the day has arrived.

Today is the day you pick your marketing agency.

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How to Create Personas
November 1, 2017
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Barrett Macgowan

Why is a mediocre salesman more convincing than the best billboard?

Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect. 

A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you. 

But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors. 

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The CRO Master Class: Everything You Need to Know About Conversion Rate Optimization
November 1, 2017
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Barrett Macgowan

Getting more traffic is hard and expensive. Getting more sales out of the same traffic is neither of these things.

This megapost on Conversion Rate Optimization gathers everything we've ever published about CRO in one place. When you're done with this post you'll know:

  • What CRO is
  • Why it matters
  • The quick wins that you can implement right away
  • How to test your CRO ideas
  • How to create a headline that gets clicks (because there's no point in optimizing if people aren't clicking)
  • How Amazon dominates with CRO
  • And much more including some great free resources

Ready? Let's roll!

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The Secrets of Storytellers: Why stories are better than stats
October 31, 2017
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Barrett Macgowan

Aesop would've been great at marketing.

Remember The Boy Who Cried Wolf? The young shepherd who repeatedly tricks villagers into believing that wolves have come into the field after the sheep. Then, when wolves actually show up, no one believes him and the shepard gets eaten.

Aesop told this tale some 2,600 years ago (620 BC!) and kids today still know the dangers of lying as "crying wolf."

Why don't parents just tell kids "people are 13% less likely to believe you after each time they catch you in a lie"?

Because stories work better.  

The questions then becomes why are stories better than stats and what are we supposed to do about it?

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How to Get More Leads From Blogs
October 27, 2017
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Barrett Macgowan

Do you ever find yourself wondering "why an I even doing this?"

It's easy to fall into a rhythm of sending emails, updating your social feeds, and posting blogs just because that's what you're supposed to do. Do it for long enough and it can be hard to remember why you started doing it in the first place. 

Well, in the case of your blog, it has two major things it needs to do: get clicks and capture leads. 

Since we've already told you everything you need to know about getting that click, this post is going to focus on how to get more leads from blogs. 

Let's hit it. 

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How to Write Better Email in 13 Steps
October 26, 2017
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Barrett Macgowan

Getting a personal email wrong usually means adding Mom to the email you were trying to send to Molly and having to explain why Jessica is getting IVF. (She's just tired of waiting, Mom, can we just be supportive here?)

But when you're responsible for using email to drive importantinitiatives at work, the issues are more nuanced and can't be fix with a 15-minute phone call about Jessica's reproductive rights. 

This post explains how to write better email with 13 steps anyone can do. 

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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