Stories are the legs with which we navigate the world around us. They connect us to the people around us through shared experiences and passions. Everyone loves a good David and Goliath story. That’s why during the 2016 World Series, everyone, even people who could care less about baseball, was rooting for the Chicago Cubs, the eternal underdogs.
Other blogs have it all wrong. When it comes to marketing, Joseph Campbell's Hero's Journey is the sword in the stone that we've all been looking for to get valuable conversions and better brand loyalty.
It’s already started. After Google’s update to their core search algorithm started to roll out on March 9th, web pages that haven’t embraced the changing tides of SEO are being hit hard. Comments on Webmaster World took an ominous tone as content marketers took to the forum to report sudden and substantial drops in their web page performance:
It seems that SEO has gone local, vocal and visual - the question is, have you?
A well trained journalist is capable of spitballing compelling stories that convince their readers to want more. They are rehearsed in creating concise content that speaks directly to what the reader wants and needs to know, and if you have ever taken a journalism course, you know it’s because before they start writing copy, they answer the 5Ws:
With every breakthrough in technology, culture and human behavior undergo tectonic shifts. German historian, Wolfgang Behringer, argues in Communication Revolutions: a Historical Concept that the advent of new tools of communication restructures the ways we interact and perceive the world around us. For example, he claims that the rise of the postal service implemented a universal time, shortened perceived spatial distances and coalesced isolated communities. Take this idea into 2018, following the ability of the mobile phone to connect with anyone around the world in seconds. Technology has indeed reshaped the ways that we think and interact with our surroundings.
Looking for a way to freshen up your B2B marketing campaigns in 2018?
Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and amazing, if somewhat unsettling, tracking ability to name a few), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.