Looking for a way to freshen up your B2B marketing campaigns in 2018?
When it comes to B2B marketing, it's important to keep things fresh, stay on top of trends, and keep your audience in mind. But sometimes your marketing campaigns just need a restart.
If you're struggling to come up with some creative B2B marketing ideas, look no further.
In this post, we'll cover the top marketing ideas that can keep your business ahead of the curve!
1. Harness the Power of Video
Video is still a hot item when it comes to compelling content marketing. It was popular in 2017, but it's still running strong in 2018.
Part of the reason video is so effective when it comes to marketing campaigns is the basic fact that it's incredibly engaging. People love sitting down to watch an intriguing clip. They're all the more keen if it's live.
Check out Facebook Live if you want to explore live video marketing, or at the very least consider starting up a YouTube channel, video marketing campaign, and beyond. Download our video checklist to help to get you started.
2. Go Fully Digital
When it comes to B2B marketing ideas, this is essential. We are rapidly moving into a strictly digital age, and it's important for you to keep up with this trend in order to keep up with your consumers and business partners.
Ditch the paper marketing you've got. Focus all of your efforts on going fully digital. Leverage the platforms you do have, including social media, your website, and other channels. Better yet, plan ahead and futureproof your marketing efforts so you're not the next print ad guy asking what the heck Facebook is.
In the meantime, transfer your paper content to digital content. You may be surprised how easy this is.
3. Keep Your Eyes on Your Data 24/7
Data analysis is an essential component of any marketing campaign, so this may seem like an old solution. But it's actually critical in the realm of B2B marketing ideas.
B2B marketing isn't generic marketing. You're catering to businesses, and in many cases, the standards are much much higher.
This is why it's important to track your data constantly. A fresh marketing idea is really just a current marketing strategy honed to perfection.
Make sure you're staying on top of Google Analytics, for one thing. This free tool will enable you to assess website traffic and sources. You should also track your SEO performance regularly and perform keyword audits so that your optimization campaigns are operating at their fullest potential.
Don't just let the data sit there, either. Use it to hone your strategies further and target your audience more specifically.
4. Start An Email Campaign
Email isn't going away in 2018. In fact, it may be a more competitive channel than social media.
Start up an email campaign if you're searching for B2B marketing ideas. Generate an e-newsletter to distribute to your list of subscribers on a monthly basis. Make your newsletters concise with specific calls to action.
Need some creative energy for starting an email campaign? Check out our email campaign piece and we'll lay it all out for you and get that fire burning.
An email campaign is also a great opportunity to launch new products, ideas, and promotions. You can distribute these seasonally as well and capitalize on days like Black Friday, Cyber Monday and even the oddities like World Emoji Day.
And don't forget. Optimize EVERY email for mobile, that's where people are checking it.
5. Rethink Your Audience
New B2B marketing ideas don't necessarily mean shelling out thousands on new campaigns. It can be as simple as reconsidering your audience.
Really make sure you've identified your audience. And we don't just mean "electronic startups in America."
Pay attention to the data you've gathered and the products you've been launching lately. Who's going to buy them? Who's paying attention to your brand? Can you do a better job of knowing these people, in turn creating more targeted content for them?
The more you know about your audience, the more successful your marketing campaigns will be. See if you can hone the scope of your audience as a means of transforming your current campaigns.
If haven't defined your target audience, or really don't know much about them, learn more by creating personas.
6. Change Up Your Call to Action
Calls to action (CTAs) are critical to your digital content. They urge businesses to take the plunge and invest in your product. The right CTA can contribute to a regularly high conversion rate.
Sometimes your CTAs can get a little stale, however. Craft some new ones to embed into each individual web page. Create a new social media campaign surrounding these new CTAs.
If you're having trouble coming up with a great new CTA, go back to tip 5. Rethinking your audience can often magically help you rethink a CTA.
7. Launch Fresh and Relevant Content
This may seem like a given, but it's actually essential when it comes to B2B marketing ideas. In the world of B2B commerce, tech is always changing. You've got to be stepping up your game constantly to stay competitive.
Every blog or social media post should be fresh and relevant to the B2B industry. If you're having trouble figuring out what is fresh, browse B2B0-centric publications and news articles.
You can also freshen up old blog posts that you've already written to make them relevant --"upcycling" prior content can go for miles in marketing.
8. Address How Your Customers Are Feeling
People prefer personal advertising and back away from gimmicks. Show your customers that you really care about them by addressing their feelings.
This may mean a targeted FAQ page on your website, or video clips addressing common customer issues or problems with products. Live video will most effectively convey your intention to prioritize your customers above all.
9. Leverage Your Expertise
In the B2B industry, you already are an expert. Why not show this off a little more with your marketing efforts?
Consider releasing webinars, e-guides, or e-books to select customers. Publish articles on reputable sites. The more expertise you can showcase, the more likely customers are to come to you.
10. Consider Automated Marketing
Everyone's talking about automated marketing in the B2B world now, and it's worth a mention here.
Marketing automation software essentially takes charge of those marketing tasks you're tired of: lead generation, data analytics, and more. Automated marketing can free up your time to pursue other B2B marketing ideas and drive your revenue.
You can learn more about marketing automation's impact on the bottom line and how to set it up for success on our post, Getting back to Selling.
Need More Marketing Idea Inspiration?
Sometimes it can be hard to come up with new marketing ideas when it comes to B2B advertising. However, you can freshen up your marketing efforts by taking a step back, rethinking your audience, and working with current marketing trends.
Take advantage of video marketing, for example, or ease your efforts with marketing automation software. Leverage your expertise through released webinars, start up an email campaign, and go fully digital.