Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and an amazing, if somewhat unsettling, tracking ability), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.
In the world of online advertising, PPC dominates other ad formats. It's easy to see why: although tools like social media can be useful in growing brand awareness, more analytical entrepreneurs may wonder what the actual financial value is.
With PPC, there's no mystery. You pay a set amount for each click, which generates a known amount of revenue.
Subtract the former from the latter, and you have your profit.
But just because the numbers are there doesn't mean it's easy to understand them--or use those numbers to grow your profits. Here's how you can get a grip on your PPC campaigns and increase your revenues.