The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.
With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it.
Signing on with a marketing firm is just like getting into a relationship. It’s all bubbles and lollipops in the beginning, promises are made, the future looks like a hallmark card, and contracts are signed. Then the honeymoon phase ends and reality sets in. You actually have to work with this firm on getting projects completed, you have to find the best way to function, and learn how to communicate together.