Your customers and potential customers watch a lot of video. So it stands to reason that if you want to build your brand, you should be making a lot of video.
The fact that you're here leads us to believe you know this and are actively fortifying your mind with the knowledge needed to burst into this new medium like the Kool-Aid man blasting through some unsuspecting family's kitchen wall.
But before you go headlong through that drywall, let's break down the basics of how to build your brand with video.
If I asked you to name your favorite brands, you could probably rattle off a few with ease.
Everyone has a handful of brands that they live and breathe by. Maybe a clothing line, gadget maker, or website that would devastate us if they closed up shop.
In New Orleans, the brands we love and even the way those brands are marketed are just as unique as the rest of the 504.
But what makes them so important to us isn't just the products or services they provide or even the way they provide them, but the fact that these brands have been through the same things we have. These companies or organizations have helped us weather the storms that battered our communities and were vital in the rebuilding process.
We took a closer look at what makes these brands so important to New Orleans in our NOLA Brands series.