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Marketing Insights

Choosing and Pairing Fonts: 7 Rules of Typography, backed by Psychology
May 8, 2018
David Katz

Simple Psych for Complex Marketers

This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.

Choosing and pairing fonts for your presence on the web doesn't have to be hard if you follow these simple, clear-cut rules.

Building a Brand with Video
October 25, 2017
Barrett Macgowan

Your customers and potential customers watch a lot of video. So it stands to reason that if you want to build your brand, you should be making a lot of video. 

The fact that you're here leads us to believe you know this and are actively fortifying your mind with the knowledge needed to burst into this new medium like the Kool-Aid man blasting through some unsuspecting family's kitchen wall. 

But before you go headlong through that drywall, let's break down the basics of how to build your brand with video.  

Case Study: Storytelling with New Orleans Brands
June 8, 2016
Deepak Saini

If I asked you to name your favorite brands, you could probably rattle off a few with ease. 

Everyone has a handful of brands that they live and breathe by. Maybe a clothing line, gadget maker, or website that would devastate us if they closed up shop. 

In New Orleans,  the brands we love and even the way those brands are marketed are just as unique as the rest of the 504.

But what makes them so important to us isn't just the products or services they provide or even the way they provide them, but the fact that these brands have been through the same things we have. These companies or organizations have helped us weather the storms that battered our communities and were vital in the rebuilding process.  

We took a closer look at what makes these brands so important to New Orleans in our NOLA Brands series. 

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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