Why is a mediocre salesman more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect.
A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors.
Welcome to The World Map of Content Marketing. If you missed our first post and want to start from the top, this would be a good series of words to click on.
The famous science fiction writer Ray Bradbury once said "Jump, and you will find out how to unfold your wings as you fall."
This is terrible advice.
You should absolutely make a thorough plan before you jump off a cliff. Better yet, stop jumping off cliffs altogether and follow our map to go from the ground to the new heights of a solid content marketing strategy.