Aesop would've been great at marketing.
Remember The Boy Who Cried Wolf? The young shepherd who repeatedly tricks villagers into believing that wolves have come into the field after the sheep. Then, when wolves actually show up, no one believes him and the shepard gets eaten.
Aesop told this tale some 2,600 years ago (620 BC!) and kids today still know the dangers of lying as "crying wolf."
Why don't parents just tell kids "people are 13% less likely to believe you after each time they catch you in a lie"?
Because stories work better.
The questions then becomes why are stories better than stats and what are we supposed to do about it?