<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1389278381401004&amp;ev=PageView&amp;noscript=1">

Marketing Insights

READ POST
Great Content is Good. Good Content is Useless.
October 19, 2017
|
Barrett Macgowan

There is *a lot* of content being made right now.

Like, a lot a lot.

So the Story Block team packed up our stuff and flew to a place called Boston to learn all there was to know about making content the kind of content that helps clients go beyond just getting some clicks and actually increase their customer lifetime value.

READ POST
How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
|
Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

READ POST
Supporting the Next Generation of Creatives
June 22, 2016
|
Julia Sevin

Last month, GiveNOLA Day extended a little further here at the Story Block Media offices. On May 4th, a local student joined us to learn about graphic design craft and careers from yours truly, Story Block Graphic Storyteller Julia Sevin. Here's what we (all) learned.

READ POST
Real Questions About Careers in Graphic Design
June 22, 2016
|
Julia Sevin

I recently spent a day being shadowed by Rebecca Dummet, a high school senior who came to our offices to learn about graphic design and video game development careers. She brought some great questions for me about the industry, my job, and how to get into graphic design. Her best questions and my answers are presented herehopefully useful to other aspiring visual designers!

READ POST
Graphic Design: The Heart of Successful Marketing
March 1, 2016
|
Story Block Media

There's no way around it: humans are deeply visual creatures. From infancy, we're trained to respond to colors, shapes, and designs instinctively. That's what makes visual marketing one of the most successful of all forms of advertising--and well-trained graphic designers know just how to exploit and manipulate these responses to the benefit of their clients.

READ POST
3 Tips for Great Videography
February 22, 2016
|
Story Block Media

You've decided that you want to start making videos. Maybe you've made some short, fun videos for friends, but you're ready to get more serious. We've got a few simple tips to help you get the shots you need.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all