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Marketing Insights

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How Effective is Your Content: Tracking Tips for Better Conversions
May 16, 2018
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Kevin O'Sullivan

Writing a lot of high-quality content is great. But if you're not tracking it after going live, it's practically worthless.

No matter how great your storytelling is, an effective content strategy revolves around studying your audience engagement and learning how to better reach them. Ultimately, the measure of your content's success is going to come from how it reaches and effects your bottom line. 

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The Best Conversion Optimization Tools
November 20, 2017
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Barrett Macgowan

You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?

This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.

But before you shop, you should probably know what these Conversion Optimization tools do.

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When Conversion Rate Optimization Doesn’t Matter
June 17, 2016
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Barrett Macgowan

This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.

After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.

We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.

But it might not matter.

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Conversion Optimization Testing 101
June 16, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.

If you’re just joining us and don’t know what the hell Conversion Rate Optimization is, consider reading this first: What the Hell is Conversion Rate Optimization?

Science Fairs were the jam.

You come up with a hypothesis, test it, use your results to form a conclusion, put your experiment up on one of those big folding foam boards and wait for your teacher to bring you that big blue ribbon.

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Essential Reading: 7 Conversion Optimization Articles That Don’t Suck
June 15, 2016
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Barrett Macgowan

 

The dinosaurs didn’t read and look what happened to them.

                                                                   – George Washington

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Everything I Learned at a Big Conversion Optimization Conference
June 13, 2016
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Barrett Macgowan

The ConversionXL Live Conference was a 3-day Growth & Optimization event with 27 speakers representing the brightest minds in multiple fields.

Psychologists, Conversion Rate Optimizers, Copywriters, Designers, Testing Directors, and more took to the stage to deliver a powerful torrent of actionable insight that is focused on one thing: getting better results.

But if that $1000+ ticket is too steep, allow me to help.

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Click This: The Secret Science of Getting Clicks
June 12, 2016
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Barrett Macgowan

 

The secret to getting clicks is actually pretty simple.

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35 Sales Per Second – How Does Amazon work so well?
June 11, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series created to give you the tools and knowledge you need to convert more visitors into leads and leads into customers.

If you’re just joining us and don’t know what the hell Conversion Rate Optimization is, consider reading this first: What the Hell is Conversion Rate Optimization

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The Masters of CRO
June 10, 2016
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Barrett Macgowan

Your customers evolve by the hour. Your knowledge better keep up.

Ever wondered why there are so many marketing blogs written every day? When best practices expire faster than milk in a hot car, you need hyper-relevant content.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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