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Marketing Insights Blog

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Customer Experience is the Product
October 17, 2017
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Barrett Macgowan

Customer expectations are higher than ever. Products and services have to be great just to get a foot in the door. By the time you've hit your stride, you and your competition have gotten so good that your customer experience becomes the defining factor in your success.

Welcome to the experience economy.

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When Conversion Rate Optimization Doesn’t Matter
June 17, 2016
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Barrett Macgowan

This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.

After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.

We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.

But it might not matter.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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