Simple Psych for Complex Marketers
This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.
In the world of agencies, we have a term called putting out fires. A fire is what happens when an important client sends you a spirited email that looks like this:
New Orleans is a tourism haven. Folks from all edges of the Earth are lured to the magic of this city again and again. In 2016, we broke a tourism record hosting 10.45 million out-of-towners, and this year, with our tricentennial celebrations and the addition of Condor’s direct flights to Germany and over 130 European destinations to Armstrong Airport this summer, international tourism is only projected to increase. In fact, The New York Times named New Orleans the #1 travel destination of 2018.
Looking for a way to freshen up your B2B marketing campaigns in 2018?
Getting a personal email wrong usually means adding Mom to the email you were trying to send to Molly and having to explain why Jessica is getting IVF. (She's just tired of waiting, Mom, can we just be supportive here?)
But when you're responsible for using email to drive importantinitiatives at work, the issues are more nuanced and can't be fix with a 15-minute phone call about Jessica's reproductive rights.
This post explains how to write better email with 13 steps anyone can do.
The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.
You might realize that email marketing is a fantastic way to promote your business. However, if you want your email marketing campaign to be as successful as possible, you have to make sure that you have a strong list. The answer isn't to buy email lists or do anything unethical like that. Instead, try these effective methods of encouraging people to sign up for your email newsletter list.
It can be tough to snag a FirstnameLastname.com domain if you're a Joe Jones or a Sarah Smith. But give it a try. Search for your name domain, and see what comes up.
Some businesses believe that email marketing isn't worth the extra work. However, it's invaluable to have a list of customers and potential customers that you can keep in contact with. It's easy to set up an email marketing strategy that offers your customers helpful information and assists them in making informed decisions.
Here are some email marketing tips that you simply have to try.