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Marketing Insights

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HubSpot: The Not-So-Secret Weapon of Successful Sales Teams
June 6, 2018
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Kevin O'Sullivan

CRM Software has become the golden ticket for sales and marketing alignment. It's grown into a $40 billion industry in 2018 and has generated an average ROI of $8.71 for every dollar that a business spends on the software. Its cohesive abilities make building, implementing and tracking sales nurturing strategies easier and more effective than ever. 

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HubSpot Just Launched Service Hub And It Is Breaking The Inbound Funnel
June 1, 2018
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Kevin O'Sullivan

We know you enjoy the sophisticated features that HubSpot provides for your marketing funnel, but their new product launch is flipping the funnel over. With Service Hub, it’s time to double down on delighting customers and creating brand promoters.

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Creating a Culture of Continuing Education
April 30, 2018
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Adele Tiblier



Assembling a dream team doesn’t stop once you've loaded it with all-stars. There’s always room to improve. In order to keep your crew engaged and putting out their best work, you need to encourage a culture of continuing education within your marketing department, if not the entire company.

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What are the Best Tools for Marketing and Sales in 2018?
April 25, 2018
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Asher Lipsitz

Your team has a limited amount of funds, and you want to make sure that every dollar spent on tools will going to bring back a positive ROI.

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Topic Clusters are the Future of SEO for 2018 and Beyond
February 7, 2018
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Adele Tiblier

With every breakthrough in technology, culture and human behavior undergo tectonic shifts. German historian, Wolfgang Behringer, argues in Communication Revolutions: a Historical Concept that the advent of new tools of communication restructures the ways we interact and perceive the world around us. For example, he claims that the rise of the postal service implemented a universal time, shortened perceived spatial distances and coalesced isolated communities. Take this idea into 2018, following the ability of the mobile phone to connect with anyone around the world in seconds. Technology has indeed reshaped the ways that we think and interact with our surroundings.

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Hosting Your Website with HubSpot: A Review
November 13, 2017
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Samantha Barnes

If you’ve recently signed up for HubSpot or are considering HubSpot’s services, you've got a big question that needs answering: “Should I host my website with HubSpot?”

If only you could get advice from someone with lots of experience hosting sites with HubSpot and elsewhere so you could know what HubSpot does and doesn't do well. 

Hey, that's us!

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Why Should I use HubSpot? : 3 Ways HubSpot Can Benefit Your Website
June 14, 2016
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Samantha Barnes

If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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