Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.
Why is a mediocre salesman more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect.
A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors.
You think you want cheap content. You do not actually want cheap content.
With the terabytes of blogs, videos, and infographics being made every hour, your content has to be really good to get any traction. As we've mentioned before, great content is good – good content is useless. That means cheaply made things aren't even worth the modest cost of making them.
But that doesn't mean you can't pull off good, effective content marketing with a shoestring budget. You just have to be more strategic with its creation. Focus your efforts on creating one fantastic piece, then "upcycle" it.
Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?
The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.
If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)
Is Voodoo gone or has it just changed clothes?
No chicken bones or ancient amulets were used to force you to click this article, but here you are. Right where I want you to be. You weren’t possessed by dark magic – you were pulled in by the Unholy Power of Conversion Rate Optimization.
Good morning! Gutentag! Buenos dias! (I’m a morning person; can you tell?) I’m going to guess that you have a pretty awesome website, but you are either really unsure about what search engine optimization might be and how to get get started in the massive task that is the world of SEO? No worries, friend. I have a plan for you to start tackling your website’s SEO within a week.
You might realize that email marketing is a fantastic way to promote your business. However, if you want your email marketing campaign to be as successful as possible, you have to make sure that you have a strong list. The answer isn't to buy email lists or do anything unethical like that. Instead, try these effective methods of encouraging people to sign up for your email newsletter list.