We know you enjoy the sophisticated features that HubSpot provides for your marketing funnel, but their new product launch is flipping the funnel over. With Service Hub, it’s time to double down on delighting customers and creating brand promoters.
Simple Psych for Complex Marketers
This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.
Let’s talk about planning, building, and running a campaign.
Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.
Looking for a way to freshen up your B2B marketing campaigns in 2018?
Why is a mediocre salesperson more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivotal aspect.
A salesperson, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
It's this superpower of understanding people that can make a salesperson a superhero, or a super sleaze.
But the power isn't esoteric. You don't have to be born on another planet or get bitten by a smooth-talking spider, and you certainly don't have to be a salesperson.
No, marketers can use this skill too. And they have to if they want to keep up with their competitors.
You think you want cheap content. You do not actually want cheap content.
With the terabytes of blogs, videos, and infographics being made every hour, your content has to be really good to get any traction. As we've mentioned before, great content is good – good content is useless. That means cheaply made things aren't even worth the modest cost of making them.
But that doesn't mean you can't pull off good, effective content marketing with a shoestring budget. You just have to be more strategic with its creation. Focus your efforts on creating one fantastic piece, then "upcycle" it.
Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?
The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.
If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)