You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.
Face it, marketing isn’t what it used to be even compared to just a few years ago. The internet has created a network of autonomous, intelligent consumers that aren’t only acutely aware of marketing tricks, they actively block them.
Assembling a dream team doesn’t stop once you've loaded it with all-stars. There’s always room to improve. In order to keep your crew engaged and putting out their best work, you need to encourage a culture of continuing education within your marketing department, if not the entire company.
Whether you’re building a new team or hiring a new addition, it’s important to step back and assess what strategy you have in place for constructing a team that will naturally grow together. A good team should support one another to advance your company’s impact in line with the culture that you started when you first dreamed up this company.
So how do you go about installing a "self-fertilizing" team? Assess your team strengths and fill the gaps.
Hiring can be a difficult endeavor. Not only are you trying to find the right personality and skill-set fit for your marketing team, you’re also trying to find someone that fits into your company’s framework so you can reach set goals and KPI. You’re not hiring by job title, but by what wheels need to spin in the engine of your marketing campaigns.
That is the question.