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Marketing Insights

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The Frugal Marketers Guide to Building a Killer Revenue Stack
May 16, 2018
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Asher Lipsitz

You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.

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The Future of Marketing is Now. Are You Ready?
May 2, 2018
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Adele Tiblier

Face it, marketing isn’t what it used to be even compared to just a few years ago. The internet has created a network of autonomous, intelligent consumers that aren’t only acutely aware of marketing tricks, they actively block them.

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Creating a Culture of Continuing Education
April 30, 2018
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Adele Tiblier



Assembling a dream team doesn’t stop once you've loaded it with all-stars. There’s always room to improve. In order to keep your crew engaged and putting out their best work, you need to encourage a culture of continuing education within your marketing department, if not the entire company.

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Mind the Marketing Knowledge Gap
April 25, 2018
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Adele Tiblier

Whether you’re building a new team or hiring a new addition, it’s important to step back and assess what strategy you have in place for constructing a team that will naturally grow together. A good team should support one another to advance your company’s impact in line with the culture that you started when you first dreamed up this company.

So how do you go about installing a "self-fertilizing" team? Assess your team strengths and fill the gaps.

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Don't Micromanage Your Marketing Team - Manage through the Metrics
April 24, 2018
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Adele Tiblier
Managing yourself to be productive, meet your goals and set new heights for the impact you can make in your department is difficult enough; don’t even get me started on managing a team to do these things!
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Designing The Perfect Marketing Team Structure For Your Business
April 21, 2018
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Adele Tiblier

Hiring can be a difficult endeavor. Not only are you trying to find the right personality and skill-set fit for your marketing team, you’re also trying to find someone that fits into your company’s framework so you can reach set goals and KPI. You’re not hiring by job title, but by what wheels need to spin in the engine of your marketing campaigns.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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