<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1389278381401004&amp;ev=PageView&amp;noscript=1">

Marketing Insights Blog

READ POST
The Best Conversion Optimization Tools
November 20, 2017
|
Barrett Macgowan

You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?

This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.

But before you shop, you should probably know what these Conversion Optimization tools do.

READ POST
Top 10 New Orleans Marketing Ideas
November 20, 2017
|
Story Block Media

“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”

BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones. 

READ POST
Hosting Your Website with HubSpot: A Review
November 13, 2017
|
Samantha Barnes

If you’ve recently signed up for HubSpot or are considering HubSpot’s services, you've got a big question that needs answering: “Should I host my website with HubSpot?”

If only you could get advice from someone with lots of experience hosting sites with Hubspot and elsewhere so you could know what HUbspot does and doesn't do well. 

Hey that's us!

READ POST
How to Create Personas
November 1, 2017
|
Barrett Macgowan

Why is a mediocre salesman more convincing than the best billboard?

Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect. 

A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you. 

But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors. 

READ POST
How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
|
Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

READ POST
Where Your Marketing Budget Is Wasting Money
September 30, 2016
|
Story Block Media

The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.

With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it. 

READ POST
When Conversion Rate Optimization Doesn’t Matter
June 17, 2016
|
Barrett Macgowan

This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.

After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.

We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.

But it might not matter.

READ POST
Essential Reading: 7 Conversion Optimization Articles That Don’t Suck
June 15, 2016
|
Barrett Macgowan

 

The dinosaurs didn’t read and look what happened to them.

                                                                   – George Washington

READ POST
Everything I Learned at a Big Conversion Optimization Conference
June 13, 2016
|
Barrett Macgowan

The ConversionXL Live Conference was a 3-day Growth & Optimization event with 27 speakers representing the brightest minds in multiple fields.

Psychologists, Conversion Rate Optimizers, Copywriters, Designers, Testing Directors, and more took to the stage to deliver a powerful torrent of actionable insight that is focused on one thing: getting better results.

But if that $1000+ ticket is too steep, allow me to help.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

Subscribe to Email Updates

Recent Posts