That is the question.
Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.
You know that feeling when you walk through a hardware store and think of all the stuff you could build with the gleaming tools on the shelves?
This blog post is that hardware store – but instead of a backsplash or a new deck, these tools will help you build email lists, SEO scores, conversion rates, and sales.
But before you shop, you should probably know what these Conversion Optimization tools do.
“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”
BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones.
If you’ve recently signed up for HubSpot or are considering HubSpot’s services, you've got a big question that needs answering: “Should I host my website with HubSpot?”
If only you could get advice from someone with lots of experience hosting sites with Hubspot and elsewhere so you could know what HUbspot does and doesn't do well.
Hey that's us!
Why is a mediocre salesman more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect.
A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors.
In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.
The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.
With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it.
This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.
After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.
We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.
But it might not matter.