That is the question.
Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.
Marketing agencies are weird, man.
It seems obvious that the way you begin a relationship with a client will set the tone for the rest of the relationship. It also seems obvious that you need to know where you're going and why before you start rowing the boat.
And yet, with some strange slight of hand or hypnotic SlideRocket deck, they're able to convince clients across America to give them a big sack of cash in exchange for a shiny new campaign that's going to really drive those metrics mentioned in the RFP.