You know what it takes to write compelling content, but sometimes that just isn't enough. You have a lot of hats to wear and content writing can often fall onto a back burner. It's not that important to have consistent material coming out of your site, right?
Hiring can be a difficult endeavor. Not only are you trying to find the right personality and skill-set fit for your marketing team, you’re also trying to find someone that fits into your company’s framework so you can reach set goals and KPI. You’re not hiring by job title, but by what wheels need to spin in the engine of your marketing campaigns.
That is the question.
Bringing a new member onto your "A team" is a big deal, and much like trying to find the perfect movie to watch on Netflix, it’s easy to get overwhelmed and end up hiring Caddyshack for the fifth time. But this time it’s special. Your team is sanctuary, your business is growing and you’re ready to start making unique business decisions that will boost your leadership and your impact.
Marketing agencies are weird, man.
It seems obvious that the way you begin a relationship with a client will set the tone for the rest of the relationship. It also seems obvious that you need to know where you're going and why before you start rowing the boat.
And yet, with some strange slight of hand or hypnotic SlideRocket deck, they're able to convince clients across America to give them a big sack of cash in exchange for a shiny new campaign that's going to really drive those metrics mentioned in the RFP.