Every good videographer will tell you – lighting is everything! Lighting can change the mood, feel, tone, and overall message you’re trying to convey. However, good lighting, and I mean really, really, good lighting is super expensive.
Just because (nearly) everyone has a camera on their phone nowadays doesn’t mean we’re all Steven Spielberg.
We can all use some brushing up on how to shoot better video. With the latest technology, shooting quality video doesn’t mean you have to spend a lot of money on fancy equipment. Most smart phones can do the trick, giving you top-notch video without breaking the bank.
You can spend hours writing a press release, and chances are, it will most likely get deleted before it even gets read.
Take it from me: I'm a former news anchor, and on average, my inbox was flooded with nearly 500 press releases a day. Very few caught my eye.