“New Orleans marketing ideas?” you groan. “Please. Don’t slap a New Orleans label on a generic marketing post.”
BUT WAIT. Before you click away to a cat playing the piano, remember that New Orleans does things differently. There are a few marketing options available here that aren’t available anywhere else. And if you're trying to get noticed here, it would help to know about a few of the good ones.
Forbes and Adobe Digital Insights both say that today will be the largest online shopping day in HISTORY and sales are predicted to hit $3.36 BILLION. Phew. It’s pretty clear – Cyber Monday is the most important day of holiday shopping.
If I asked you to name your favorite brands, you could probably rattle off a few with ease.
Everyone has a handful of brands that they live and breathe by. Maybe a clothing line, gadget maker, or website that would devastate us if they closed up shop.
In New Orleans, the brands we love and even the way those brands are marketed are just as unique as the rest of the 504.
But what makes them so important to us isn't just the products or services they provide or even the way they provide them, but the fact that these brands have been through the same things we have. These companies or organizations have helped us weather the storms that battered our communities and were vital in the rebuilding process.
We took a closer look at what makes these brands so important to New Orleans in our NOLA Brands series.
Staggering numbers of violence like that are a product of decades complex deficiencies at the state level and in the home. But a complicated problem doesn’t always mean the solution must be complicated.
It’s hard to imagine many problems that a little empathy couldn’t help or even cure. Simply caring what strangers are going through would change our lives and theirs. With the gulf between “us” and “them” seemingly growing by the day, empathy is an obvious prescription.
The idea was simple enough: help kids out by offering them some structure, food, and academic support through an afterschool music program. Teach em’ how to play in a brass band and you’ll keep them out of trouble for a few hours.
New Orleans is a paradox.
How can a city’s culture be so rich, so beautiful that millions of people travel from every corner of the globe to bask in it every year – and also heartbreakingly violent at the same time?
The longer you live in New Orleans, the more you become unfit to live anywhere else. Your home is always a part of you, but here, it’s something more than that. It’s like a family member or loved one.
For Kirk Coco, a born and raised New Orleanian, that truth hit home when Katrina hit home.