Let’s face it, creating a video is time consuming. From pre-planning, to shooting, logging, editing, and possibly having multiple revisions, it’s no wonder a project can get insanely expensive.
If you work for a non-profit, you know all too well that money doesn’t grow on trees. Let’s face it, funds for day-to-day operations are tight, yet you know that the exposure your nonprofit needs also requires money.
Any nonprofit director can attest that volunteers are what make an organization go. Volunteers save nonprofits valuable payroll dollars, which can then be spent on hiring experienced, effective staff who further the organization’s mission (and a dedicated, results-driven marketing team).
Done right, social media can be an amazing way to find new leads for your nonprofit. Not only does a great social media presence raise awareness of your cause, it connects you to people who are genuinely interested — people who want to donate their time or money to the cause you’ve dedicated your career to.
So you’ve decided to raise money with a crowdfunding campaign. You’ve done your research and picked the platform that will work best for your organization (usually Indiegogo or Kickstarter, but there are many other popular options available).
Now it’s time to create the page your potential donors will see.