Simple Psych for Complex Marketers
This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.
Why is a mediocre salesperson more convincing than the best billboard?
Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivotal aspect.
A salesperson, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you.
It's this superpower of understanding people that can make a salesperson a superhero, or a super sleaze.
But the power isn't esoteric. You don't have to be born on another planet or get bitten by a smooth-talking spider, and you certainly don't have to be a salesperson.
No, marketers can use this skill too. And they have to if they want to keep up with their competitors.