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Marketing Insights Blog

How to Create Personas
November 1, 2017
Barrett Macgowan

Why is a mediocre salesman more convincing than the best billboard?

Yes, the fact that you're quickly passing the billboard plays a part, but it's not the pivitol aspect. 

A salesman, even a mediocre one, can tailor their message just for you. They can listen to the words you say, they can hear how you say them, see how you dress... and they can take all this info and use it to speak right to you. 

But this isn't just for salespeople. Marketers can use this, too. And they have to if they want to keep up with their competitors. 

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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