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Marketing Insights

The Frugal Marketers Guide to Building a Killer Revenue Stack
May 16, 2018
Asher Lipsitz

You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.

How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

Where Your Marketing Budget Is Wasting Money
September 30, 2016
Story Block Media

The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.

With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it. 

Why Should I use HubSpot? : 3 Ways HubSpot Can Benefit Your Website
June 14, 2016
Samantha Barnes

If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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