In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.
The bigger your business gets, the harder it is to oversee your marketing department — and the more likely it is that marketing dollars are being spent on efforts with little to no trackable return on investment.
With budgets tigheter than ever, now is the time to identify the sneaky habits and tactics that could be draining your marketing dollars without you even knowing about it.
If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)