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Marketing Insights

Why Does Sales Enablement Matter?
November 16, 2017
Barrett Macgowan

Have you had "the talk" with your team yet?

Sure it can be awkward, but do you really want them finding out about it from their friends?

Here's what you do: Sit your team down, you look them in the eyes, and you tell them that when sales and marketing love each other very much, they engage in something called "closed-loop reporting" and they make a sales enablement system. 

If you don't want to have this conversation, we can help. 


How to Create a Sales Enablement System
November 6, 2017
Barrett Macgowan

Goldie Hawn and Kurt Russell are great. 

Yes, this post is about what data to look at what questions to ask and what content to make when creating a sales enablement system. Stick with us here. 

Goldie and Kurt have been a power couple for over 3 decades. Even though each brought long resumes into the relationship, the pair have hadn't had any trouble with clashing egos. Instead, they find common ground that has only served to strengthen them. 

The New School of Sales: Help Hard
September 26, 2016
Barrett Macgowan

Sales is a tough business.

If you don’t close, you don’t get paid.

These stark consequences have caused many salesmen and women to rush a lead to the closing table and ultimately lose the lead for good. The problem here is a sales process that is built to meet the needs of the salesman, not the prospect.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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