You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.
Writing a lot of high-quality content is great. But if you're not tracking it after going live, it's practically worthless.
No matter how great your storytelling is, an effective content strategy revolves around studying your audience engagement and learning how to better reach them. Ultimately, the measure of your content's success is going to come from how it reaches and effects your bottom line.
It’s already started. After Google’s update to their core search algorithm started to roll out on March 9th, web pages that haven’t embraced the changing tides of SEO are being hit hard. Comments on Webmaster World took an ominous tone as content marketers took to the forum to report sudden and substantial drops in their web page performance:
It seems that SEO has gone local, vocal and visual - the question is, have you?
With every breakthrough in technology, culture and human behavior undergo tectonic shifts. German historian, Wolfgang Behringer, argues in Communication Revolutions: a Historical Concept that the advent of new tools of communication restructures the ways we interact and perceive the world around us. For example, he claims that the rise of the postal service implemented a universal time, shortened perceived spatial distances and coalesced isolated communities. Take this idea into 2018, following the ability of the mobile phone to connect with anyone around the world in seconds. Technology has indeed reshaped the ways that we think and interact with our surroundings.
Since this is a quick read, we're going to skip the intro. I know SEO is important, you know it's important, let's talk about these 3 SEO tips you can use right now.
If all you wanted to know was what SEO stands for, then read no further; S.E.O. is an acronym for Search Engine Optimization. The goal of SEO is to make websites rank higher on search engines like Google, Bing, and Yahoo Search. How do we optimize websites for search? More importantly, why do we care? Continue reading to learn the meaning of SEO.
Good morning! Gutentag! Buenos dias! (I’m a morning person; can you tell?) I’m going to guess that you have a pretty awesome website, but you are either really unsure about what search engine optimization might be and how to get get started in the massive task that is the world of SEO? No worries, friend. I have a plan for you to start tackling your website’s SEO within a week.