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Marketing Insights

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The First Thing to Master in 2018: Carousel Ads
December 27, 2017
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Barrett Macgowan

Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and an amazing, if somewhat unsettling, tracking ability), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.

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Facebook Just Got More Colorful
December 21, 2016
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Barrett Macgowan

A slump in personal content sharing has pushed Facebook to roll out a new feature. 

Android users will soon be able to chose the background color of text posts. (Example) As of this writing, Wednesday at 3:00pm, it is still unclear if the feature will be rolling out to desktop or iOS users, but both should be able to see the posts. 

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Newsjacking: What is It and How to Do It
September 28, 2016
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Samantha Barnes

Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?

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Ways Your Business Can Generate Revenue and Leads Using Pokemon Go
July 18, 2016
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Story Block Media

The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.

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The Masters of CRO
June 10, 2016
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Barrett Macgowan

Your customers evolve by the hour. Your knowledge better keep up.

Ever wondered why there are so many marketing blogs written every day? When best practices expire faster than milk in a hot car, you need hyper-relevant content.

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5 Reasons Social Media Marketing is Beneficial for Any Business
March 7, 2016
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Story Block Media

While promoting your business online, you may have put most of your efforts into search engine optimization and paid ads. However, if you aren't really focusing on a social media marketing strategy, you're missing out on a lot of great marketing opportunities. These are a few of the many reasons why social media is beneficial for any business.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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