Facebook is still one of the best ad platforms in the world for a number of reasons (1.65 billion monthly active users and amazing, if somewhat unsettling, tracking ability to name a few), but with organic reach plummeting, you have to pay to play. And one of the best ways to do that is carousel ads.
A slump in personal content sharing has pushed Facebook to roll out a new feature.
Android users will soon be able to chose the background color of text posts. (Example) As of this writing, Wednesday at 3:00pm, it is still unclear if the feature will be rolling out to desktop or iOS users, but both should be able to see the posts.
Remember when Beyonce basically blew our stadium’s power (it’s the Superdome and it’s magnificent, thank you very much) and Oreo was so quick-witted and on brand that our minds were blown too?
The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.
Your customers evolve by the hour. Your knowledge better keep up.
Ever wondered why there are so many marketing blogs written every day? When best practices expire faster than milk in a hot car, you need hyper-relevant content.
While promoting your business online, you may have put most of your efforts into search engine optimization and paid ads. However, if you aren't really focusing on a social media marketing strategy, you're missing out on a lot of great marketing opportunities. These are a few of the many reasons why social media is beneficial for any business.