Aesop would've been great at marketing.
Remember The Boy Who Cried Wolf? The young shepherd who repeatedly tricks villagers into believing that wolves have come into the field after the sheep. Then, when wolves actually show up, no one believes him and the shepard gets eaten.
Aesop told this tale some 2,600 years ago (620 BC!) and kids today still know the dangers of lying as "crying wolf."
Why don't parents just tell kids "people are 13% less likely to believe you after each time they catch you in a lie"?
Because stories work better.
The questions then becomes why are stories better than stats and what are we supposed to do about it?
Humans are emotional.
We may like to think of ourselves as rational and calculating, but in truth, we just use facts to justify what our hearts tell us.
If I asked you to name your favorite brands, you could probably rattle off a few with ease.
Everyone has a handful of brands that they live and breathe by. Maybe a clothing line, gadget maker, or website that would devastate us if they closed up shop.
In New Orleans, the brands we love and even the way those brands are marketed are just as unique as the rest of the 504.
But what makes them so important to us isn't just the products or services they provide or even the way they provide them, but the fact that these brands have been through the same things we have. These companies or organizations have helped us weather the storms that battered our communities and were vital in the rebuilding process.
We took a closer look at what makes these brands so important to New Orleans in our NOLA Brands series.