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Marketing Insights

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Hackers Guide to Bulk-Changing the Task Stage of Wrike Subtasks
June 15, 2018
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Keegan Brown

Some times I want a piece of web software to do a thing that it doesn't do. And sometimes the fact that it doesn't do that thing is a big enough waste of my time, that I go right to hacking away at it with the Chrome console to see if I can make it behave. And usually, it works. This is a story about one of those times.

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The Frugal Marketers Guide to Building a Killer Revenue Stack
May 16, 2018
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Asher Lipsitz

You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.

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What are the Best Tools for Marketing and Sales in 2018?
April 25, 2018
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Asher Lipsitz

Your team has a limited amount of funds, and you want to make sure that every dollar spent on tools will going to bring back a positive ROI.

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Customer Experience is the Product
October 17, 2017
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Barrett Macgowan

Customer expectations are higher than ever. Products and services have to be great just to get a foot in the door. By the time you've hit your stride, you and your competition have gotten so good that your customer experience becomes the defining factor in your success.

Welcome to the experience economy.

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How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
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Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

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Ways Your Business Can Generate Revenue and Leads Using Pokemon Go
July 18, 2016
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Story Block Media

The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.

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Immediate Gratification: Quick Steps for Higher Conversion Rates
June 9, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.

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What The Hell is Conversion Rate Optimization?
June 2, 2016
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Barrett Macgowan

Is Voodoo gone or has it just changed clothes?

No chicken bones or ancient amulets were used to force you to click this article, but here you are. Right where I want you to be. You weren’t possessed by dark magic – you were pulled in by the Unholy Power of Conversion Rate Optimization.

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5 Lunches to Better Website SEO
May 13, 2016
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Samantha Barnes

Good morning! Gutentag! Buenos dias! (I’m a morning person; can you tell?) I’m going to guess that you have a pretty awesome website, but you are either really unsure about what search engine optimization might be and how to get get started in the massive task that is the world of SEO? No worries, friend. I have a plan for you to start tackling your website’s SEO within a week.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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