Some times I want a piece of web software to do a thing that it doesn't do. And sometimes the fact that it doesn't do that thing is a big enough waste of my time, that I go right to hacking away at it with the Chrome console to see if I can make it behave. And usually, it works. This is a story about one of those times.
You’re on a budget. A tight budget. A Taco-Bell-for-dinner tight budget. It’s cool - we get it.
Your team has a limited amount of funds, and you want to make sure that every dollar spent on tools will going to bring back a positive ROI.
Customer expectations are higher than ever. Products and services have to be great just to get a foot in the door. By the time you've hit your stride, you and your competition have gotten so good that your customer experience becomes the defining factor in your success.
Welcome to the experience economy.
In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.
The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.
The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.
Is Voodoo gone or has it just changed clothes?
No chicken bones or ancient amulets were used to force you to click this article, but here you are. Right where I want you to be. You weren’t possessed by dark magic – you were pulled in by the Unholy Power of Conversion Rate Optimization.
Good morning! Gutentag! Buenos dias! (I’m a morning person; can you tell?) I’m going to guess that you have a pretty awesome website, but you are either really unsure about what search engine optimization might be and how to get get started in the massive task that is the world of SEO? No worries, friend. I have a plan for you to start tackling your website’s SEO within a week.