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Marketing Insights Blog

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How To Identify Your Campaign's KPI Before Kick-Off
October 7, 2016
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Plus Aziz

In an ideal world, marketers base decisions on Key Performance Indicators (KPIs). But more often than not, it seems that many marketers and brand managers will kick-off a campaign without setting KPIs or having little to no consensus on which KPI they will be monitoring and the creative rationale driving it.

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Ways Your Business Can Generate Revenue and Leads Using Pokemon Go
July 18, 2016
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Story Block Media

The nostalgia for the 90’s is no secret weapon. Enter Pokemon Go – the inevitable revival of the popular game was not only well-anticipated but became an overnight success. To nerds like me, this really was no surprise. And from a nerd with marketing chops like me, I have some suggestions on how you can use Pokemon Go to generate revenue and leads for your business.

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Immediate Gratification: Quick Steps for Higher Conversion Rates
June 9, 2016
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Barrett Macgowan

The Unholy Power of Conversion Rate Optimization is a blog series that will give people the tools and knowledge they need to convert more visitors into leads and leads into customers.

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What The Hell is Conversion Rate Optimization?
June 2, 2016
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Barrett Macgowan

Is Voodoo gone or has it just changed clothes?

No chicken bones or ancient amulets were used to force you to click this article, but here you are. Right where I want you to be. You weren’t possessed by dark magic – you were pulled in by the Unholy Power of Conversion Rate Optimization.

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5 Lunches to Better Website SEO
May 13, 2016
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Samantha Barnes

Good morning! Gutentag! Buenos dias! (I’m a morning person; can you tell?) I’m going to guess that you have a pretty awesome website, but you are either really unsure about what search engine optimization might be and how to get get started in the massive task that is the world of SEO? No worries, friend. I have a plan for you to start tackling your website’s SEO within a week.

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3 Tips for Great Videography
February 22, 2016
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Story Block Media

You've decided that you want to start making videos. Maybe you've made some short, fun videos for friends, but you're ready to get more serious. We've got a few simple tips to help you get the shots you need.

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5 Keyword Tips for SEO
February 19, 2016
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Story Block Media

Keywords are an important aspect of search engine optimization (SEO). Without keywords, it becomes almost impossible to effectively target a specific audience. And by using the right keywords, you can actually attract a lot more traffic. Here are a few tips on how to effectively use keywords.

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3 Tips For Effective Blogging
February 8, 2016
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Story Block Media

So, you've decided you're going to start a blog. You've got plenty of topic ideas already, and you're sure that once you get started, you won't be able to stop.

Or maybe you've already started your blog, but you're not getting the traction you thought you would. Before you start second-guessing yourself, you might want to check out these simple tips to help you be a more effective blogger.

If you're looking for help from a technical standpoint, you might find Jacob Whitmore's three step guide on how to start a blog useful.  He'll show you how to register a domain name and hosting, install WordPress and make it look nice.

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Email Marketing Tips for Beginners
February 4, 2016
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Story Block Media

Some businesses believe that email marketing isn't worth the extra work. However, it's invaluable to have a list of customers and potential customers that you can keep in contact with. It's easy to set up an email marketing strategy that offers your customers helpful information and assists them in making informed decisions.

Here are some email marketing tips that you simply have to try.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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