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Marketing Insights

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Top 10 Awesome B2B Marketing Ideas to Try
January 10, 2018
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Dennis Lomonaco

Looking for a way to freshen up your B2B marketing campaigns in 2018?

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Building a Brand with Video
October 25, 2017
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Barrett Macgowan

Your customers and potential customers watch a lot of video. So it stands to reason that if you want to build your brand, you should be making a lot of video. 

The fact that you're here leads us to believe you know this and are actively fortifying your mind with the knowledge needed to burst into this new medium like the Kool-Aid man blasting through some unsuspecting family's kitchen wall. 

But before you go headlong through that drywall, let's break down the basics of how to build your brand with video.  

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Video is King – When Done Right: The Rules for Using Video in Marketing
October 20, 2017
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Barrett Macgowan

In 2016, video accounted for 73% of web traffic.

By 2021, that number is expected to grow to 82%.

These numbers from Cisco's recently published white paper are bananas. We all knew video was important, but 82% of all web traffic? If that doesn't get your head spinning, maybe we should try a more relevant medium given the topic of this blog:

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6 Ways to Shoot Impressive Video on a Budget
June 1, 2016
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Deepak Saini

Let’s face it, creating a video is time consuming. From pre-planning, to shooting, logging, editing, and possibly having multiple revisions, it’s no wonder a project can get insanely expensive.

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5 Best Video Editing Smartphone Apps
May 30, 2016
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Deepak Saini

Long gone are the days where video editing meant using big machines and long hours until you could finally see your finished product. Because now, there’s an app for that! There’s dozens of video editing smartphone apps that you can use on your smartphone or your iPad.

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5 Simple and Easy Hacks to Improve Lighting for Video
May 28, 2016
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Deepak Saini

Every good videographer will tell you – lighting is everything! Lighting can change the mood, feel, tone, and overall message you’re trying to convey. However, good lighting, and I mean really, really, good lighting is super expensive.

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5 Tips for Shooting a Winning Video for your Nonprofit
May 26, 2016
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Deepak Saini

If you work for a non-profit, you know all too well that money doesn’t grow on trees. Let’s face it, funds for day-to-day operations are tight, yet you know that the exposure your nonprofit needs also requires money.

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5 Rookie Mistakes to Avoid When Shooting Video
May 24, 2016
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Deepak Saini

Just because (nearly) everyone has a camera on their phone nowadays doesn’t mean we’re all Steven Spielberg.

We can all use some brushing up on how to shoot better video. With the latest technology, shooting quality video doesn’t mean you have to spend a lot of money on fancy equipment. Most smart phones can do the trick, giving you top-notch video without breaking the bank.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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