Your customers and potential customers watch a lot of video. So it stands to reason that if you want to build your brand, you should be making a lot of video.
The fact that you're here leads us to believe you know this and are actively fortifying your mind with the knowledge needed to burst into this new medium like the Kool-Aid man blasting through some unsuspecting family's kitchen wall.
But before you go headlong through that drywall, let's break down the basics of how to build your brand with video.
In 2016, video accounted for 73% of web traffic.
By 2021, that number is expected to grow to 82%.
These numbers from Cisco's recently published white paper are bananas. We all knew video was important, but 82% of all web traffic? If that doesn't get your head spinning, maybe we should try a more relevant medium given the topic of this blog:
Let’s face it, creating a video is time consuming. From pre-planning, to shooting, logging, editing, and possibly having multiple revisions, it’s no wonder a project can get insanely expensive.
Long gone are the days where video editing meant using big machines and long hours until you could finally see your finished product. Because now, there’s an app for that! There’s dozens of video editing smartphone apps that you can use on your smartphone or your iPad.
Every good videographer will tell you – lighting is everything! Lighting can change the mood, feel, tone, and overall message you’re trying to convey. However, good lighting, and I mean really, really, good lighting is super expensive.
If you work for a non-profit, you know all too well that money doesn’t grow on trees. Let’s face it, funds for day-to-day operations are tight, yet you know that the exposure your nonprofit needs also requires money.
Just because (nearly) everyone has a camera on their phone nowadays doesn’t mean we’re all Steven Spielberg.
We can all use some brushing up on how to shoot better video. With the latest technology, shooting quality video doesn’t mean you have to spend a lot of money on fancy equipment. Most smart phones can do the trick, giving you top-notch video without breaking the bank.