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Marketing Insights

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Choosing and Pairing Fonts: 7 Rules of Typography, backed by Psychology
May 8, 2018
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David Katz

Simple Psych for Complex Marketers

This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.

Choosing and pairing fonts for your presence on the web doesn't have to be hard if you follow these simple, clear-cut rules.

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Simplicity is the Most Important Rule of Web and UX Design (According to Our Brains)
April 29, 2018
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David Katz

Simple Psych for Complex Marketers

This blog post is part of a series on how to use what we know about the human mind and its penchant for simplicity to make our marketing better, our designs more pleasant, and our lives simpler. If you’re coming across this series for the first time, you may also want to check out the rest of the content by clicking here.

"Everything should be made as simple as possible, but not simpler." - Albert Einstein

Quite a quote from a guy who spent his days ripping through incredibly complex subjects, huh? In this post, we'll see just how much sense that makes in the age of information.

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Hosting Your Website with HubSpot: A Review
November 13, 2017
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Samantha Barnes

If you’ve recently signed up for HubSpot or are considering HubSpot’s services, you've got a big question that needs answering: “Should I host my website with HubSpot?”

If only you could get advice from someone with lots of experience hosting sites with HubSpot and elsewhere so you could know what HubSpot does and doesn't do well. 

Hey, that's us!

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10 Things Learned from 100+ Website Throwdowns
October 17, 2017
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Barrett Macgowan

Carina DuffyInbound Marketing Consultant for IMPACT, knows a good website when she sees one.

Her INBOUND 2017 talk, "10 Things We've Learned from Doing Over a Hundred Throwdowns" was jam-packed with common mistakes and misconceptions anyone with a website needs to be aware of. 

And, in case you were wondering, a "website throwdown" is where a group of experts in marketing, design, and UX get together to do a live review of a website – breaking down all that is good and bad about it. 

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Why Should I use HubSpot? : 3 Ways HubSpot Can Benefit Your Website
June 14, 2016
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Samantha Barnes

If you’re in marketing, you might have heard of HubSpot. (If you are and you haven’t, I think you might need to ditch the Blackberry and sign up for Twitter, as soon as possible.)

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Finishing a Website: Our Web Development Process
May 31, 2016
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Samantha Barnes

You’ve outlined the look and feeling of your website, but now you’re baffled about how to translate those wireframes, mockups, or paper napkin sketches into a working, live site. Development can be its own mountain to climb. And you don’t go climbing Mount Everest without the proper training , gear, and expertise. Let us explain how we get you over the development mountain and into the valley of your beautiful website.

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Starting a Website: Our Website Design Process
May 27, 2016
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Samantha Barnes

Building a website can seem like a great adventure or a daunting quest – either way, you know what you have currently and what you want to achieve, but you don’t have a clue how you’re going to get there. Here’s a roadmap of how we plan on getting your new website project launched and helping to convert your leads and to delight your customers.

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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