When Conversion Rate Optimization Doesn’t Matter

This is the final blog post for our series The Unholy Power of Conversion Rate Optimization.

After well over 3,500 words written on everything from the basics of CRO to insights you can steal from Amazon – you should have everything you need to begin optimizing your site for more conversions.

We did all this to save you from breaking your back and bank trying to get more visitors when CRO can give you more sales out of the visitors you already have.

But it might not matter.Yes, you read that right. We wrote over 3,500 words on something that might be less useful than male nipples. A proverbial bag of Blockbuster rewards cards with no handle.

The Unholy Power of CRO – When Conversion Optimization Doesnt Matter

Conversion Rate Optimization doesn’t matter if you’re losing customers faster than you can add them.

Brian Balfour, VP of Growth at HubSpot, said retention is “the most under talked about part of CRO...every improvement to retention improves other areas of your business.”


Read Brian’s full talk on retention optimization.

Take me to the notes.


This is why it’s so important to treat the consumer journey as a loop rather than a line with a start and a finish.

You don’t just call it a day when you make a sale. You keep pushing. Delight them. Convert them into repeat customers. Delight them again. Convert them into brand advocates.

How you do that is for you to decide. It’s different for every business, so general best practices and blog posts (like this one) can only get you so far. In the end, it comes down to you knowing your business, and more importantly, your customers.


Thanks for reading!
 

We hope this series has given you the information and motivation needed to harness the power of Conversion Rate Optimization for yourself.

If you missed a few blogs or want to go back and reference something you read in a previous blog, here’s every blog post in the series: