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Marketing Insights

Why Does Sales Enablement Matter?

Have you had "the talk" with your team yet?

Sure it can be awkward, but do you really want them finding out about it from their friends?

Here's what you do: Sit your team down, you look them in the eyes, and you tell them that when sales and marketing love each other very much, they engage in something called "closed-loop reporting" and they make a sales enablement system. 

If you don't want to have this conversation, we can help. 

 

Why does sales enablement matter?


Why Does Sales Enablement Matter?
 

The marriage of marketing & sales forms a power couple that everyone has heard is very important, but no one is exactly sure why it's so important. Like Kim & Kanye. (Or "Kimye" if you're a terrible person who uses combo names like this.)

But unlike the Wests, both entities in the marketing & sales union carry their weight. Marketing gets leads coming in the door and sales turns those leads into customers. 

What comes next is what separates the good from the great.

Does your marketing team just go back to collect more leads or do they continue to support sales through the close of the deal?

Marketing should equip the sales team with content that helps increase the percentage of sales closed. Marketing & sales should also trade info that both sides can use to improve every step of the selling process.

This is sales enablement.
And if you're a small business, you're probably not great at this. 


So what kind of power couple is your marketing & sales team?

Are they one that nobody understands the importance of, like Kim and Kanye? Are they like Goldie Hawn and Kurt Russell – both successful in their own rights and totally committed to each other? Or, better yet, are they a strategic team focused on world domination like Daenerys Targaryen & Tyrion Lannister?

Don't worry, we're not going to beat this metaphor into the ground. (Assuming we haven't done so already.)

This is important stuff that often gets ignored because it's boring or dry. And I mean really important:

Sales and marketing misalignment costs businesses $1 trillion each year in decreased sales productivity and wasted marketing efforts.

72% of companies that exceeded revenue targets by at least 25% have a defined sales enablement function.

Aligning sales and marketing is proven to deliver 19% more growth

 
So here's our plan to help you nail this out without spending a dollar:

1. Click here 
2. When you see Dennis' calendar, grab a 30-minute block
3. Let's discuss and come up with a plan – all for $0.00

Get your free consultation

About this blog

Story Block Media is a New Orleans-based marketing firm focused on helping you share your story and optimize your online presence. We offer consulting, web design, web development, branding, marketing, advertising, search engine optimization, and social media management and strategy services. At the end of the day, our goal is to help our clients reach their goals.

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