Traditional marketing ain't nothing but a hound dog.
We love to learn, but big blocks of dry text are no fun. There are no characters, no twists, no love, no laughs – and that’s all the good stuff.
So when we needed to explain Inbound Marketing, we said someone else can go write the textbook. We’re Story Block Media, we’re writing a story. A story about Elvis, and tamales, and Birdman, and Inbound Marketing.
If I’m gonna move out of this ramshackle motel and back into Graceland, I need to get my marketing plan polished so it all works together. I need to set goals, identify my target customers (or “personas”), and make a plan for creating content that will convert folks from strangers all the way to customers.