Get More Out of Your Marketing Budget
(which starts with tracking every dollar)
There's more to your marketing budget than ad spends and agency costs.
Tracking every dollar that goes out along with calculating the impact of each of those dollars on the business's bottomline is how you prove the value of your team's efforts and justify marketing dollars year after year. We've put together a multi-tab spreadsheet that gives you the spaces to fill in based on where you are spending your budget, which will also help you forecast for the coming year.
Now that you know where the dollars are going, have your team calculate what those dollars are doing for you.
- Return on Investment (ROI)
- Cost of Customer Acquisition (CoCA)
- Customer Lifetime Value (CLV)
- Return on Ad Spend (ROAS)
These are the acronyms that mean the most to your boss, the C-suite, your board of directors. Now that you've got an easier way to track the dollars going out, combine it with the formulas (provided in this download) to show them the value of your campaigns (and just how smart your team is).
Bonus: Get the Metrics Cheatsheet in your email after you submit the form.