Cue Jeopardy Music
Time’s up. Did you immediately conjure the definition or just see some logos blink through your head while humming Jeopardy music? Even if you do know the definition of a “brand”—a category of products that are all made by a particular company and all have a particular name—that doesn’t really cover it.
Brands are complex. They’re rational: the physical product, the ads, the packaging, the price, the logo. They’re also emotional: how you feel when you open the box or shake hands with a representative, the impression it leaves, and the complete array of feelings surrounding a product or service.
If few people know what a brand is, even fewer know what makes a brand good or bad. Are good brands those with bank accounts they can swim in like Scrooge McDuck, or is there something more to it?
Here at Story Block Media, we’re brand storytellers. So for us, there’s more to a good brand than a healthy bottom line. It’s a feeling, a vibe, or personality embodied in a product or service that makes a brand something more. Over the next few months, we’re catching up with 10 of our favorite NOLA brands to see if we can figure out what it is that makes them so damn likable.