Cue Jeopardy Music
Time’s up. Did you immediately conjure the definition or just see some logos blink through your head while humming Jeopardy music? Even if you do know the definition of a “brand”—a category of products that are all made by a particular company and all have a particular name—that doesn’t really cover it.
Brands are complex. They’re rational: the physical product, the ads, the packaging, the price, the logo. They’re also emotional: how you feel when you open the box or shake hands with a representative, the impression it leaves, and the complete array of feelings surrounding a product or service.
If few people know what a brand is, even fewer know what makes a brand good or bad. Are good brands those with bank accounts they can swim in like Scrooge McDuck, or is there something more to it?
Here at Story Block Media, we’re brand storytellers. So for us, there’s more to a good brand than a healthy bottom line. It’s a feeling, a vibe, or personality embodied in a product or service that makes a brand something more. Over the next few months, we’re catching up with 10 of our favorite NOLA brands to see if we can figure out what it is that makes them so damn likable.
Staggering numbers of violence like that are a product of decades complex deficiencies at the state level and in the home. But a complicated problem doesn’t always mean the solution must be complicated.
It’s hard to imagine many problems that a little empathy couldn’t help or even cure. Simply caring what strangers are going through would change our lives and theirs. With the gulf between “us” and “them” seemingly growing by the day, empathy is an obvious prescription.
The idea was simple enough: help kids out by offering them some structure, food, and academic support through an afterschool music program. Teach em’ how to play in a brass band and you’ll keep them out of trouble for a few hours.
New Orleans is a paradox.
How can a city’s culture be so rich, so beautiful that millions of people travel from every corner of the globe to bask in it every year – and also heartbreakingly violent at the same time?
The longer you live in New Orleans, the more you become unfit to live anywhere else. Your home is always a part of you, but here, it’s something more than that. It’s like a family member or loved one.
For Kirk Coco, a born and raised New Orleanian, that truth hit home when Katrina hit home.
Thomas Morstead is best known for an epic ambush.
Trailing by four at the start of the second half of Super Bowl XLIV, Saints coach Sean Payton called on Morstead, his rookie punter, to execute a play that fails around 74% of the time: The Onside Kick.
Robin Barnes’ spirit barely fits in her body.
How Ann Tuennerman brought the world of spirits back to New Orleans. We caught up with Ann to talk about Tales, branding, and believe it or not, the one cocktail she does NOT like!
We sat down with Terrance to discuss his dreams, his weaknesses, and why he wants to go to space.