Process

We systematically iterate upon our efforts to reach your goals using three phases broken down into six stages.

discover - process

 

optimize - process

 

results - process

 

DISCOVERY


The first two stages of our process, Onboarding and Story, set the foundations of our work cadence.

ONBOARDING

Nice to Meet You.


Let's kick our soon-to-be incredible relationship off on the right foot.

onboarding

We start diving into what it is that defines your company's identity. Buyer personas are developed, team members are introduced, and systems and content are audited. This is when you give us the keys to your data and benchmarks, and we introduce you to your client dashboard.

STORY
Unbridled Creativity


With a strong grasp of who you are and the problems to be solved, we enter a brainstorming session in which restrictions just aren’t allowed. As in, the word “no” leaves our vocabulary. We think outside of boxes and dive into the stories that inspire your future campaigns and projects.

story-phase

 

OPTIMIZATION


The next four phases create a cycle of continuous improvement.

plan-phase

 

PLAN
The Recipe for Success


Overviews with outlines for each deliverable are made for your final approval. We lay out exactly what it takes and what the end product looks like with an eye on timelines and measures of success, which are defined by the KPIs we set during this phase..

BUILD
Nose to the Grindstone


The plan is set, and now it’s time to create. Our team of strategists, creatives, and developers build the content, systems, or integrations required to solve your problem. Reviews are built into the timeline to ensure a great product is made.

build-phase

 

execute-phase

 

EXECUTE
Ready. Set. Launch!


At this point, it’s time for the world to see our work. Campaigns get published, processes are implemented, and websites get launched.

Analyze
Look back. Move forward.


We don't believe in arguing over questions you can prove in data. Every project is judged against the KPIs we've defined as barometers for success. We see what didn't work and we look to improve in the next cycle.

analyze-phase

 

RESULTS


The big picture of a retainer with Story Block:

Each phase educates the next, and phases run concurrently to optimize production.

growth-track r2
ROI and plans for the next year are discussed between months 9 and 10
Ready to start growing?
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