Let's kick our soon-to-be incredible relationship off on the right foot.
We start diving into what it is that defines your company's identity. Buyer personas are developed, team members are introduced, and systems and content are audited. This is when you give us the keys to your data and benchmarks, and we introduce you to your client dashboard.
With a strong grasp of who you are and the problems to be solved, we enter a brainstorming session in which restrictions just aren’t allowed. As in, the word “no” leaves our vocabulary. We think outside of boxes and dive into the stories that inspire your future campaigns and projects.
Overviews with outlines for each deliverable are made for your final approval. We lay out exactly what it takes and what the end product looks like with an eye on timelines and measures of success, which are defined by the KPIs we set during this phase..
The plan is set, and now it’s time to create. Our team of strategists, creatives, and developers build the content, systems, or integrations required to solve your problem. Reviews are built into the timeline to ensure a great product is made.
At this point, it’s time for the world to see our work. Campaigns get published, processes are implemented, and websites get launched.
We don't believe in arguing over questions you can prove in data. Every project is judged against the KPIs we've defined as barometers for success. We see what didn't work and we look to improve in the next cycle.
Story Block is a marketing, sales, and technology agency based in New Orleans, Louisiana.