Generate demand and allow potential buyers to research the value and benefits of your products and services on their terms.
Get together. Raise the bar. Set the flywheel in motion.
Selling is a team sport.
Organizations that demolish their sales goals have marketing and sales teams that are gears in the same watch. They are able to predict revenue and sustain growth. Open lines of communication, constant improvement and closed-loop reporting systems are easy goals to set, but very hard to hit.
If marketing and sales aren’t in sync – sales will suffer and the team will struggle. Stop the finger pointing and break down those sales and marketing silos. Align your team and create inertia on that flywheel with sales enablement.
Sales Technology Implementation
Sales is evolving. With the latest sales tools, converting a prospect into a customer has never been more streamlined and effective. We know the tools and we can integrate them into your sales engine.
Speaking of which, here are some of the most important tools you can use to attract the right users:
Automated lead routing tools assign leads to the optimal salesperson with integrated user data for better conversations and more conversions.
Get all your tools communicating with each other. Our customer integrations make sure your tools are working to make your sales process streamlined and effective.
Without valuable insights into your business analytics, you are guesstimating your sales goals. Sales Reporting tools offer you real-time metrics that identify what is working and what isn't so you can pivot toward opportunities and continue to scale.
Sales & Marketing Alignment
Today, buyers are digitally empowered. They demand useful connections and personalized relationships. This can’t be done using the antiquated marketing to sales model.
These two teams need to get it together and focus their strategies on really getting to know their customers.
Let's get your team rowing in the same direction
Sales & Marketing SLAs
Creating service level agreements between sales and marketing is not an easy process. The benefit of SLA's unifies marketing and sales leaders to set roles, responsibilities, process, targets, and accountability.
MQL & SQL Definition
What constitutes a marketing qualified lead? Sales qualified lead? Defining these is the first step to ensuring a smooth lead handoff from marketing to sales.
Buyer Profiles & Personas
It's nearly impossible to motivate someone to do anything if you don't know what they care about. Accurate buyer profiles and personas are crucial to a successful sales process.
Not all leads are created equal. Some are ready to buy right this second, some are going to drag their feet for a few months. Focus your effort on the right lead at the right time. Lead scoring helps you prioritize and strategize accordingly.
Sales enablement is the process used to provide sales with everything they need to successfully connect and engage with the buyer throughout the sales process.
Content and tools that enable sales to convert leads into customers includes:
Your time is too valuable to get bogged down in contact spreadsheets, tracing past conversations and contact enrollment. Sequences allow you to easily enroll contacts and send a series of automated and personalized emails.
Email & Call Templates
Turn your most effective and repetitive sales emails and calls into templates that you can personalize, optimize, and share with your team. Get on the same page and save more time, using templates is proven effective in building better sales conversations.
Case studies, sales collateral, email templates, and more can be powerful sales enablement tools. But they need a sound strategy guiding their development. It's time to put the pieces together and create a data-backed game plan for your sales conversations.
By tracking conversion rates for each stage, handoff, and conversion point of the sales funnel – we can identify gaps. And, naturally, demand where a little optimization will result in BIG increases.
Story Block Media is an inbound marketing, sales, and technology agency based in New Orleans, Louisiana.
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Story Block Media 1340 Poydras Street Suite 1720 New Orleans, LA 70112 Call Us: 1-504-603-7733